If you’re a property manager ready to scale your business, you’re probably wondering whether to go all-in on paid property management ads (PPC) or focus on prospecting and content marketing (SEO). PPC ads can get you in front of potential clients fast, landing your business right at the top of search results. Sounds great, right?…

Ever wondered what it really means to be a property manager? Most people have a general idea of what it means to handle property management, but the truth is, it’s so much more than just collecting rent or handling repairs—property managers are the ones who keep tenants happy, ensure properties stay in top condition, and…

A potential client is looking for property management solutions locally. What’s the first thing they do? They Google you. An online property management presence—in other words, your website—is vitally important if you want to build and maintain a healthy business. If your website isn’t dialed in, there are no two ways about it: you’re leaving…

If you’re already in residential property sales, you may be asking how can a real estate agent be a property manager—the good news is, this transition might be easier than you think. Transitioning from real estate sales to property management gives you the chance to secure a steady income stream, while also building long-term client…

For most property managers, adding doors and growing revenue go hand in hand. In some specific cases, however, the opposite can be true. Yes, removing the wrong doors from your portfolio can actually increase your revenue. Nobody likes to fire a client, but when push comes to shove, it’s important to make decisions that set…

First impressions matter—especially in property management. When property owners or tenants receive an email from your business, what’s the first thing they see? Your email address. If you’re using a generic address like Gmail or Outlook, you could be unintentionally signaling that your operation isn’t as professional or established as it truly is. A branded…