What to Include in a Property Management Pricing Sheet

In property management, pricing clarity is key. Your pricing sheet isn’t just a list of costs—it’s a reflection of your brand’s professionalism and transparency. A well-designed pricing sheet helps property owners understand what they’re paying for and sets realistic expectations from day one. In this guide, we’ll walk you through exactly what to include in your property management pricing sheet, best design practices, and how to structure it to drive conversions. Plus, we’ve included a downloadable template you can use.

 

 

Why a Strong Pricing Sheet Matters Most property owners are shopping around. They’re comparing services, reading reviews, and examining costs. If your pricing sheet is unclear, hard to read, or incomplete, you’ll likely lose that lead. A great pricing sheet:

• Establishes trust by showing transparency
• Reduces friction during the sales process
• Eliminates confusion about what’s included in each service tier
• Positions your brand as organized and professional

Owners want to feel confident that they’re getting value for their money—and a solid pricing breakdown helps build that confidence.

 

What to Include in Your Property Management Pricing Sheet

A comprehensive pricing sheet should provide clarity and flexibility. Here are the core components you’ll want to include:

 

1. Service Tiers or Packages

Break your services into distinct packages. A common structure is:

• Basic – Covers essential management tasks
• Full-Service – Adds lease renewals, inspections, and owner reporting
• Premium – Includes everything plus eviction support, warranty coordination, or marketing bonuses

This tiered approach helps owners easily compare and self-select based on their needs.

 

2. Monthly Management Fees

These are the recurring fees for ongoing property oversight. Be clear about:

• Whether you charge a percentage of monthly rent or a flat fee
• What’s included in this base fee
• Any minimum or maximum amounts that apply

Transparency here builds trust and avoids misunderstandings.

 

3. Leasing and Tenant Placement Fees

Specify your fee for finding and placing tenants. This often includes:

• Marketing the unit
• Conducting showings
• Screening applicants
• Preparing lease agreements

State whether it’s a flat fee or a percentage of one month’s rent.

 

4. Lease Renewal Fees

Let owners know what they’ll pay (if anything) when an existing tenant renews their lease. This is a good opportunity to show how you maintain high occupancy and reduce turnover costs.

 

5. Maintenance Coordination

Is maintenance included in your monthly fee, or do you charge a separate coordination fee? Clarify whether:

• You apply a markup on vendor invoices (and if so, how much)
• You have in-house maintenance or work with third-party contractors
• Owners will be notified before any repairs over a certain dollar amount

 

6. Property Inspections

Detail how often you conduct:

• Move-in inspections
• Move-out inspections
• Routine or seasonal inspections

Specify if inspections are included or billed separately.

 

7. Eviction Coordination and Legal Support

If you offer assistance with tenant evictions, describe what that includes. For example:

• Filing legal notices
• Coordinating with attorneys
• Attending court (if applicable)

List any flat fees or hourly rates.

 

8. Additional Services and Add-Ons

These help differentiate your brand. Examples include:

• Professional photography for listings
• Video walkthroughs or 3D tours
• Smart lock installation
• Enhanced property reports
• Pet screening or guarantee programs

These are great upsells and allow for service customization.

 

9. Setup or Onboarding Fees

Many companies charge a one-time setup fee to cover account creation, owner onboarding, and initial property evaluations. If you do, list the amount and what it includes.

Best Practices for Pricing Sheet Design

Your content is only as good as its presentation. Follow these design tips:

• Use a clean, branded layout that’s mobile-friendly
• Organize services in a comparison table format for easy scanning
• Use checkmarks (✓) and dashes (—) to indicate included/excluded items
• Highlight your most popular package to guide decision-making
• Include contact info or a call-to-action button

Visual clarity helps the reader retain information and make decisions faster.

SEO Tip: Optimize Your Pricing Page Title and Meta Description Example:

• Title: Property Management Pricing Sheet – Transparent, Flexible Plans
• Meta: Discover what to include in your property management pricing sheet. Get clarity on fees, services, and see a sample pricing breakdown. Free template included.

Example Pricing Sheet Template We’ve put together a sample pricing sheet you can download and use as inspiration. It includes three service tiers, clear feature breakdowns, and a clean layout.

 

Download the pricing sheet template here.

 

A polished, transparent pricing sheet helps build trust with potential clients and speeds up the decision-making process. It shows you’re professional, prepared, and confident in your services. Whether you manage five properties or five hundred, taking the time to create a well-structured pricing sheet will pay off in better-qualified leads, fewer misunderstandings, and more signed contracts.

If you’d like help refining your pricing structure or want a professionally designed pricing sheet, contact the team at Doorgrow. Check out the Rapid Revamp now or schedule a free consult call to learn more.