DGS 216: The Property Management Declaration of Independence

Ever wondered what a Declaration of Independence document would look like for property management entrepreneurs? Jason did, so he fed ChatGBT his mission statement and core values.

Join property management growth experts Jason and Sarah Hull as they go through The Property Management Declaration of Independence.

You’ll Learn

[02:44] Article I: Liberation from Limiting Beliefs

[09:40] Article II: Autonomy from Bad Clients

[11:54] Article III: Emancipation from Inefficient Processes

[13:12] Article IV: Freedom of Experimentation

[20:26] Article V: Independence Through Education and Collaboration

[29:01] Article VI: Allegiance to Our Core Values

[31:36] Article VII: Pursuit of Holistic Success


“There’s few things that will steal more of your sense of autonomy and freedom than bad clients.”

“If you have limiting beliefs, one of the best ways to get liberated from it is to just be around somebody that doesn’t hold those same limiting beliefs for you.”

“If you say, “Oh, it won’t work because of this and this and this.” You are right.”

“If you have a shitty mindset, just know it will hold you back and you will only accomplish what you believe you can accomplish.”


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[00:00:00] Sarah: if you believe that you have the knowledge and the ability and the resources to be able to figure out how to make the shifts that you need to have the business that you want and run it the way that you want, then it’s absolutely possible. 

[00:00:16] Jason: Welcome DoorGrow Hackers to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you’re open to doing things a bit differently then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it. You think they’re crazy for not because you realize that property management is the ultimate high trust, gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO along with Sarah, the COO of DoorGrow. I know, I need to rewrite this intro for when you’re here, because sometimes you’re here– and now let’s get into the show. All right. 

[00:01:24] Sarah: You stumble on that every time. So funny. I know. I have to like wing it. He’s like in the middle of reading it. Okay. ” And her over there.”

[00:01:33] Jason: Let’s get into this. All right, so it is Independence Day. It is the 4th of July in which United States declared its independence and fought for freedom, right? So we’regoing to be talking about property management entrepreneurs declaring your independence. So, this is something that I think is important because you’ve heard me talk before about the four reasons: fulfillment, freedom, contribution, and support. Entrepreneurs, we want freedom. And so let’s talk about a declaration of independence for property management entrepreneurs. So, I actually have been really having fun playing around with chat GPT and I gave it a bunch of info of how we kind of do things and our philosophy and I had it create a Declaration of Independence. So this should be interesting. So we can go through some of this and we can chat about some of these ideas. And does that sound good? All right. 

[00:02:34] Sarah: Well, I guess so because that’s what we’re doing. 

[00:02:36] Jason: Alright. This is what we’re doing. She had no clue. She just walked in here. No, and I’m like, this is what we’re talking about. 

[00:02:42] Sarah: I just show up. 

[00:02:44] Jason: She just shows up. Yeah. because she can do that. All right, cool. So, declaration of Independence for property management entrepreneurs. “In the spirit of entrepreneurial growth, the pursuit of freedom in the property management industry.” We need to queue up like some patriotic music.

[00:03:02] Maybe. I’m just kidding, Madi, maybe you’ll add that. 

[00:03:05] “We, the United Community of Property Management entrepreneurs solemnly declare our independence from the constraints, inefficiencies, and setbacks that have bound us for too long. We assert our dedication to a brighter, more prosperous, and thriving future.”

[00:03:20] “Article one, liberation from Limiting Beliefs.” So one of the number one things before I read it. One of the number one things clients say that they get from us is mindset. It’s just mindset shifts. because that changes everything of how they do things, how their business runs. All right, this is what it says. 

[00:03:37] “We vow to liberate ourselves from self-limiting beliefs that hinder innovation and growth. We pledge to foster a growth mindset and no longer allow the words, ‘I can’t,’ or ‘it’s not possible’ to define our reality.” So, what have you noticed about limiting beliefs with clients? 

[00:03:55] Sarah: Well, I think whatever you think is possible is exactly what is possible. So if you think like, “oh, I can’t do it that way,” or “This won’t work,” or like, “oh, my team can’t do this,” or ” I don’t have the right tools,” then you’re absolutely right and it won’t happen the way that you want it to or the way that it could. I think some of the biggest shifts I’ve seen in clients is when they open their mind to different possibilities and when they start to do things just a little differently. 

[00:04:27] Jason: So most of our clients are pretty good at believing in us. I think we’ve gotten really good at convincing them through the sales process and once they get on board, we’ve got plenty, tons of case studies. But occasionally we get a client that comes in and they are skeptical about everything and maybe somehow they missed all the details during the onboarding and the sales process, and they don’t believe. They have these limiting beliefs, “this stuff won’t work.” What do we notice in terms of results between those shitty clients and everyone else?

[00:05:00] Sarah: Well, first, I don’t think it’s fair to call them shitty clients. 

[00:05:03] Jason: Okay. Maybe we don’t. Shitty mindset clients. 

[00:05:05] Yeah. I think it’s fair to say 

[00:05:06] Sarah: like, “Hey, your mindset is shitty.” Yeah. And I get that like my mindset used to be completely different. Totally different. Like I grew up in a place , where. Anybody that was making a million dollars a year, like I just didn’t know it. Like, I was like, “oh, like, Hollywood. That’s like what happens there, like when you’re famous and you’re like, this is just what happens out there. Or like, maybe big cities but not here. And because they didn’t have any kind of example or anything tangible to say like, “Hey, they did it so I can do it.” I just didn’t believe that it was possible. And when I got out of that area, and now I’m in an area where it’s very entrepreneurial based and business friendly and people just have a different kind of thought process around here, and we spend a lot of time with people who they’re elevated in their thinking. And now I’m like, “yeah, it’s a hundred percent possible.” Absolutely possible. So I think first is if you have a shitty mindset, just know it will hold you back and you will only accomplish what you believe you can accomplish. So if you think, “oh yeah, none of this stuff is going to work for me,” and we’ve heard it all, like, “oh, my market is different,” or like, “my team won’t do that,” or like, “oh yeah, my clients will never go for that,” or like, “my tenants are different. My properties are different.” And like all of the reasons, what they’re doing is they’re like giving us all of the reasons why it’s not going to work for them. And they’re correct on every single reason.

[00:06:39] If you say, “oh, it won’t work because of this and this and this.” You are right. What we need to do is like change your mindset to believe like, “Hey, this can work for me and it can work in my market and it can work with my team and it can work with my clients and it might mean that I need to make some shifts. It’s not just going to be, “oh, I believe it and now it’s true.” we need to make a couple shifts and it can be true, but if you believe that you have the knowledge and the ability and the resources to be able to figure out how to make the shifts that you need to have the business that you want and run it the way that you want, then it’s absolutely possible.

[00:07:18] Jason: Okay, so some clients come to us. We have quite a few actually, that they don’t believe in themselves. And one of the things– this is a confession on my part– one of the things that I failed with clients in the past, because I couldn’t see this– is that sometimes clients come to us and they’re lacking hope. They don’t have belief in themselves, and my mindset at the time was, “well just do the stuff and you’ll see that it works”. And the clients that would do it, they would get results and it would work, and some clients just wouldn’t put in effort. They’d say they did, but they would blame us and like stuff like this, and they don’t realize it takes like three months to get something really well dialed in. So they’d try it for like a couple days. Right. So I think one of the things that I’ve realized since from some of my coaches and mentors is that, we as coaches get to believe and provide hope and faith into our clients that are lacking it.

[00:08:16] And so I think we’re much better now at helping clients that lack that mindset and lack that belief and have limiting beliefs in themselves or even in like the strategies. If we give them enough belief, they still start to get results and that belief it rubs off on them. And so instead of blaming clients, I now take accountability more and say, “all right, I’m not giving them enough belief. I need to be more in their corner. I need to believe in them more.” And I see them energetically change real time while on a Zoom call with them, like I just start feeding them belief like, “somebody else did this. You can do this too. They’re not more special than you. They’re not more charismatic. They’re not better looking than you. They’re not smarter than you. You know how to do property management. If they can do this stuff, you can do it too.” I believe that I believe in them. And then they start to go, “wait, maybe he’s right. Maybe I can do this.” And then it starts to help their belief.

[00:09:16] And so I think if you have limiting beliefs, one of the best ways to get liberated from it is to just be around somebody that doesn’t hold those same limiting beliefs for you. They believe in you. They believe in you. Do you believe in me? 

[00:09:27] Sarah: Yeah. Of course. I believe in you.

[00:09:29] Jason: Sarah believes in me. I believe in her. Do you feel like I believe in you? Yeah. Yeah. So, and that creates momentum. That creates momentum. All right, let’s go to the next one. Article two, autonomy from Bad Clients. “We assert our right to work with clients who respect and value our expertise. We shall not allow our business to be dominated by clients who undermine our values, ethics, or the standards of service we strive to provide.”

[00:09:58] So this goes along with our concept I, this of the cycle of suck and not taking on bad clients, which–

[00:10:04] Sarah: we should give this to our clients. And just like–

[00:10:06] Jason: have them sign it? Yeah. 

[00:10:07] Sarah: This is your new declaration. We’re doing it. 

[00:10:10] Jason: ChatGPT is really good if you give it good data, like garbage in, garbage out. Right? I know. So, yeah, I gave it our whole client avatar document. I gave it our DoorGrowShow manifesto. I gave it our client-centric mission statement, and then they give it all that and this is what it came up with. So it’s pretty cool. Pretty good. So yeah, I think this is involved with, our previous episodes where we talked about the cycle of suck or not taking on bad clients, but yeah, you deserve, you have the right to choose who you work with that value, your expertise. Why would you tolerate anything less? This is your business. You can build it however you want. You can build it full of a bunch of clients that don’t value you, or you can build it full of clients that share your values, your ethics, your standards, want you to be able to do your best job and are willing to pay you for it. Anything else we should say about that? 

[00:11:03] Sarah: I think we covered this a lot in our program, but what’s really nice is to see when clients start to make that shift for themselves. Like we’ve had a few clients say like, and it was very clear to me that this is not the client that I wanted to work with. So like, sometimes they turn it down, sometimes they just know like, Hey, if I get the deal then, I’ll consider taking it on if it seems to be a decent enough fit. But like, this is not my ideal client, so I’m really just not going to put a lot of time and energy into this because I can see like, this is just not what I’m looking for.

[00:11:38] Jason: Autonomy from bad clients. I mean, really there’s few things that will steal more of your sense of autonomy and freedom than bad clients. I mean, that’s a real strong thief, so you deserve freedom from that. Declare your independence from bad clients. 

[00:11:54] All right, article number three, emancipation from inefficient processes. “We declare to free ourselves from inefficient, archaic, and time consuming processes. We will actively seek, implement, and embrace technology and systems that streamline our operations, enhance productivity, and allow us to serve our clients better.”

[00:12:16] Sarah: Like that. These are these shifts. We got to make some shifts. If you’re expecting your business to just change overnight and without really changing anything in it, then it’s like, the definition of insanity. Like we’re doing the same thing over and over, but we’re expecting different results. 

[00:12:35] Jason: Yeah. We’ve got a lot of software tools and tech that we use with clients to facilitate them having a greater sense of freedom and emancipation from inefficient processes. So yeah, technology can help with that. Okay. 

[00:12:52] Sarah: Well, so can a great team though. Yes. Not everything needs to be technology because I’ve seen property management companies that they’re like,” we just rely on technology,” and like humans are very rarely involved and it just doesn’t work the way that they want it to work. 

[00:13:07] Jason: Systems, right? Systems. Yeah. Building systems. Okay. 

[00:13:12] Article four, Roman numeral iv. Okay. Freedom of Experimentation. “We recognize our freedom to experiment with new approaches and marketing strategies. We will not be shackled by “this is how it’s always been done,” shall embrace the diverse, evolving landscape of our industry.” So I think innovation is a big part of what we focus on at DoorGrow. We’re always like adding new things and coming up with new ideas and pulling in the best ideas from our clients that are also working towards innovating and making a difference. And I think innovation comes from. Innovation. And so as our clients are doing these new ideas and these new things, they’re seeing little ways to improve. because that’s what entrepreneurs do. Like, Hey, we could do this, we could do that. And so, and us sitting on top with a bird’s eye view of all these clients that are doing all of these things that we’ve helped to bring to the industry or to innovate, they’re also helping us to make this better for everybody else as well.

[00:14:16] And so this innovation incubation system that we’ve created at DoorGrow is pretty powerful, I think. So, I mean, just some of the ideas that some of our clients have presented at some of our conferences have been pretty awesome, so, yeah. All right. Yeah. Anything else about that? 

[00:14:32] Sarah: I think the only other thing I would add is like, the way that we implement things in our business. because we just move so fast. Yeah. Like Jason and I, we don’t like to waste time. We don’t, him and haw, we’re not like, oh, is this the right decision? Like, what do we do? I don’t know. Let’s take like four months and figure it out. We see something, we make a change and we’re like, let’s just do it. And if it’s the wrong thing, then we’ll undo it because we’ll see it very quickly. But we take action really quickly. We just went through our annual planning and from just one year. Our business is completely different. Like our model is different, our coaching is different, like what we offer is different.

[00:15:10] Totally. Like literally every piece of it is completely different. It was like we took our old business model and we just blew it up and we were like, Hey, how can we make this like 20 times better? Yeah. And we did it. And we did it all in less than one year. So it was so funny because when we were going through, we start off with wins, we’re like, Hey, what wins do we have from the last year? And it was like, we had so many wins. Like, it’s like hard to even think like, Hey, remember a year ago when our business was like this? So what’s nice about that is we get to pull up like what the business looked like last year in the system. We were like, oh yeah, we totally forgot because it was so long ago to us. We’re like, oh God, I like totally forgot it used to be like that. We used to do things like this, and these are all of the things that we changed or improved or added in order to make things that much better. And I think just being able to like add a new piece or do things a little bit differently is something that sometimes doesn’t feel super comfortable for people because they’re so worried about like, is this the right decision?

[00:16:14] And it might not be. It might not be the right decision, but the inaction will keep you like tethered to the ground for a really long time. So if we just worry all the time like, oh, I don’t want to do it because I just don’t know if it’s the right thing, you are never going to know if it’s the right thing. Unfortunately, like no one makes a crystal ball yet. We don’t have like the answer to predict the future at this point in time. So sometimes you just have to make the leap and guess and know that if you make the leap and it’s the wrong one, we can always change it because your business should be this like ever evolving, ever changing thing. It shouldn’t be like this stagnant old like pond, with like murky water that never gets any movement. 

[00:17:00] Jason: So, I think one of the things that has facilitated the speed and the innovation and the experimentation, which is the Article four that we’re talking about, is DoorGrow OS, like having this really strong planning system, which you mentioned we just did annual, quarterly, monthly, and weekly planning. We did it all in a week. It was like planning week. So this planning system, really, and not all technology is software. Not all technology is software. This is a piece of technology, which there is a software aspect to it, but really the technology of this is this system that of planning that we’re able to create this cadence of momentum in the business that gets everyone on the team moving it forward.

[00:17:51] It’s probably the most important system we have in our business. It creates our culture, it creates our business, it creates our results. It creates an immense amount of speed. No one can keep up with the level of changes like Sarah’s saying, if you worked with DoorGrow in the past, like three years ago, or even one year ago. Even one year ago.

[00:18:10] Sarah: If you were a client with us like one year ago, yeah, you have no, is not, you have no idea what DoorGrow is now because it’s just so different. 

[00:18:18] Jason: This is like a newer. Way more improved company and clients that worked with us maybe five years ago or maybe even 10 years ago. They have no clue what DoorGrow is even about or what we do anymore. It’s even one year ago transformed so much one year in what we do. It’s like, so it’s so very different. Totally. 

[00:18:36] Sarah: One year ago we had one program that was it. Like we had one program and we had like a baby scale program with like a little bit in it. But it’s really flourished. So now we have like three different three different programs and like so many things that are available that we just didn’t, we didn’t have at all before. 

[00:18:57] Jason: Now you said we don’t have a crystal ball, but if there was something that was as close as you could get to a crystal ball, it would be having a planning system like DoorGrow OS because we are creating the future. We map it out and there’s a super high likelihood we’re going to achieve it because of how it’s all broken down. And it creates predictable results. Like we consistently are able to scale our revenue, scale our programs, and get the things done that we want to do at a really high pace. And we’re able to create predictable results we can, we create and see the future. A of entrepreneurs have a vision of the future and they try and throw that vision to their team, like a grenade with a pin pulled. And the team are like, what? What? Okay. Sure. And then they teach. A lot of entrepreneurs don’t have a good system like this, and so they teach their team to lose.

[00:19:44] They’re like, Hey, we’re going to hit this great goal this month, and then they don’t. And they’re teaching their team to be comfortable with losing, and they get more and more comfortable with failure. Our team’s pretty comfortable with winning, right? Yeah. Like if we don’t hit an objective, something major happened. Like painful. Yeah. Something major happened. Yeah. And so our team are used to winning and we win early. We set goals and we hit them usually early. Is the goal. DoorGrowOS is one of the systems we in help clients install. This planning system better than EOS, better than traction, better than whatever else you’ve, like, experimented with. You’ll get far bigger results from your team and you’ll get a lot more momentum and money. 

[00:20:26] All right, so let’s go to article number five. Article five. Independence through Education and Collaboration. This is something we are a big part of that we believe in. 

[00:20:37] “We commit to continual learning and collaboration, understanding that our strength lies in the collective wisdom of our community. We pledge to share insights, strategies, and experiences with our fellow property management entrepreneurs for the greater good of the industry.”

[00:20:54] A lot of people are worried about the competition and they don’t want to share their ideas. Yes. And how small is their thinking? 

[00:21:01] Sarah: Oh yeah, I know. There was somebody just yesterday that said, “oh my God, like, this is such an amazing program. And like I, I’ve been part of multiple coaching programs on the real estate side and this blows all of those out of the water. Obviously we’re focused on property management, but he’s like, this blows all of this out of the water.” And he is like, “I just hope that my competitors don’t find out about this and start using you guys because that would be really bad for me.” And like, I get it. I do, I understand it. Because–

[00:21:30] Jason: this is a new client.

[00:21:32] Sarah: Yes. Yeah, he’s newer. They’ll figure it out. Yeah. He’s newer. So I get it because I used to think that too, like, oh God. Like it’s like that we have to have like this abundance mindset, like a, there’s always enough to go around. And b, we say it like a rising tide raises all ships. So if you are like, oh, I can’t, like, I can’t tell my secrets to my competitors.

[00:21:55] I must keep everything like you, I’m not telling you anything that you do. I, and I used to be, I used to be like that. So I, I do understand it because I used to be like, I’m not telling anybody what I do. Like you do what you do and I’m justgoing to do what I do, and you don’t need to worry about what I’m doing over here. And I’ve gotten out of that just because. My mindset has changed. And I realize there’s so much more than like our brains can even fathom. If you think, hey, like I can make, a hundred thousand dollars a year and this is what my business can look like, there’s more to be had and there’s always more like to go around. If you’re like, Hey, I know I can do a hundred thousand. I feel like I’m in the mindset where I could do two 50 or 500 or a million dollars a year. I can have multiple locations. Like I can just keep acquiring businesses. I can grow and grow. with a client this week that has 1300 doors. Let’s pause there for a second, because a lot of times, 1300 doors is really hard to even get to, and most property managers don’t even reach that level. And he’s at 1300 doors and he goes, I haven’t even like made a dent. Like I haven’t, I’m just a drop in the bucket. Of where I want to go and where I want to be. Why is that? Because his mindset is open. Like he’s opened his mind to realize there is, there’s more if we think of it like this, like, hey, You are just like this tiny little pinpoint on the map because when we expand out, it’s like, here’s me and my business.

[00:23:26] But if we expand out, you are in an entire like city. We expand out more. You’re in an entire state. We expand out more. You’re in an entire country. We expand out more like we’re in an entire planet. If we just keep going and going, like, the universe is just so infinite. And if you’re, sometimes it’s just so hard to conceptualize because your brain is like this is what I’m doing and like, this is what I can see, touch, and feel around me.

[00:23:53] But if you, once you realize like, Hey, there is always, there’s always more. You’re not going to worry about what your competitors do. Not at all. You’re not even going to be concerned. Like, I don’t really care what Johnny’s doing down the street. He could do all of the same things that I do, and I’m just not worried about it because I know that there’s so much abundance to go around that I’m, I don’t care what he is doing.

[00:24:17] Jason: So when your vision is small, you see the competition. When your vision’s bigger, you see a lot more opportunity. And we really try and push the idea mindset wise and with our clients and here on the podcast, collaboration over competition, right? When we get our clients collaborating, like we just talked about before, innovation starts to happen, the whole industry can move forward.

[00:24:42] Two thirds are self-managing, there’s like 70% or so that are self-managing. There’s no scarcity in this industry. If you feel like there’s scarcity. And it’s because you’re playing a game that is not very winnable. You’re probably doing the wrong things to try and grow. If it feels scarce, get with us and we’ll help you see bigger opportunities.

[00:25:02] So once we get clients in our system and they’re focused on adding doors, and they start adding doors, and they start to do this in the blue ocean, instead of doing it in the red, ugly bloody water through SEO or pay per click or content marketing or social media marketing or pay per lead services. They realize there’s plenty of business. It’s not hard to grow, and they become completely like, like, it’s like not even paying attention to, or not even caring about their competition. Yeah. They’re like, they’re so busy adding doors and making money and trying to get their own stuff together to be able to handle the growth.

[00:25:37] They’re not even paying attention anymore to the competition. 

[00:25:40] Sarah: Exactly. Like Mike with a 1300 doors seat, like no. Never ever at that, like at any point in our conversation did he say like, oh, but I’m like, I can’t do this because this person. Never, like he, he’s worried about what he’s doing. He is like on this one track, and he is like, this is my mission and this is what I need to do and this is where I’m going. And I don’t care about anything else. Like, I don’t care about anything else around me when, like, they put blinders on the horse, right? We’ve got to put our blinders on and just run towards that goal as fast as we can. You don’t care about what’s going on over here or over here. You just get to the point where it’s completely insignificant.

[00:26:21] Even our smallest clients, once they get into momentum of growth and they see how easy growth can be, I mean, it takes work, but once they see that it’s super doable and it’s repeatable and they’re adding doors like crazy, that goes away. Like I think there’s always a competitive nature in our clients, and I like to leverage that in the beginning. So I, in some of my content in trainings, I’m like, Hey, if you want to crush your competition, do this or do it this way, or do this. And that brings out that competitive entrepreneurial side of themselves. But once they start getting into it, our challenge sometimes might be with some clients they like lose the drive because they start to see this is not so hard.

[00:26:58] But hopefully they get inspired and excited to like, take things to the next level. Right. Okay. 

[00:27:03] I don’t think they so much lose drive. I think it’s just that it’s shifted. It’s a like you versus me. Versus like, I’m just doing what I’m doing. It’s me versus me now. And that, like, that’s happened with me in my business a couple times where like I’m like, oh, it’s me versus my competition.

[00:27:21] Like it’s me versus that guy down the street. It’s me versus like every other like management company and my area. And it’s not, it’s only me versus me. I have to outdo what I did yesterday or last year or last month. Like it’s it just changes because you start playing a game with yourself instead of trying to worry about like, I’m, I’ve got to beat you.

[00:27:44] Jason: Well, your power and achievement. So this all makes a lot of sense, hearing how you think, but some of our clients are not, and like one of our clients like Mark and Brandon, they had gotten to a point, they’d been adding doors and then they got comfortable and they were like, and I think what happens is they had this big goal to like leave their day jobs and get a bunch of doors and they did that and then they were like, well, then they lost a little bit of steam. So I think what happens with a lot of entrepreneurs is we have this away motivator. Like we’re trying to get away from something. We want to get away from a job we don’t like, or we want to get away from scarcity or starving or whatever. Right? We have this, we’re trying to run away from this saber tooth tiger that’s chasing after us each month, and then we have to shift towards some sort of toward motivator.

[00:28:31] So with them in my coaching call, I had to like help them identify what is? We talked about their why, which is their personal why, which is something that we get into deeply with clients and each of their, what they want. And how do we connect their why to the business now? Like what do they want more of or what do they want to move towards? And so that kind of lit them up again. And so we have to find that toward motivator. And we’ve gotten off track the education and collaboration, but, all right, but that’s the idea. All right, so let’s go to Article six vi. All right. Allegiance to our core values. “We affirm our allegiance to the core values that guide our business. We will strive to uphold integrity, transparency, excellence, and client centricity in all our operations, and we shall not waver in times of adversity.” I love the shalls. All right, so we’re big on core values. We help our clients define their core values. We even took a look at our individual values and then figured out what should they be for the business and took a fresh look.

[00:29:41] And they were, we had a lot of alignment and we didn’t really change much, I don’t think we changed any, anything on the company core values. 

[00:29:49] Sarah: No. We added like one, one sentence. Yeah. But I think mine, if I were to add one is just. Do whatever it takes. Right? Do whatever it takes. Like we have a do whatever it takes mindset and if that means you have to come out of your comfort zone, you come out of your comfort zone. That means you have to make phone calls? You make phone calls. Yeah. If that means you have to, do whatever. It’s like ethically, of course. But if you have to do things that don’t. Seem fun or like, these are not my normal job duties.

[00:30:20] Well, that’s okay. Like, we’re going to, we’re going to do it because that’s what we need in the business. 

[00:30:26] Jason: So I think it’s important for property managers to be really clear on their values. So, so you, as an entrepreneur, if you’re listening to this, you need to be very clear on your values. Not like 10 values or 20 values or infinite values. You need to figure out what are your, like top three maybe four values that if everybody on your team believed these, they would be great team members. They would fit you. And that’s something we help clients work on. But I think it’s super important to have values in the business because it that’s the how you go about doing everything in the business.

[00:31:02] And if you’re worried about how your team members are going to do things, it’s because they don’t share your values. You can work all day on the whats. You can define every process and try to micromanage, but you cannot control how you need people that fit your culture. You cannot create that in them. You have to find the right people that have the right culture and the right values. Values come from mom and dad, God, religion, whatever, right? DNA, I don’t know, genetics, but people have their values somewhat hardwired, and you’re not going to really move the needle on their values. So you got to find people that fit them 

[00:31:36] All right article, what are we up to? Six. Seven. Seven, okay. Article seven. All right. Pursuit of holistic success.

[00:31:47] “We vow to pursue not just financial success. But the overall wellbeing and fulfillment in our personal and professional lives. We will commit to creating balance that nurtures our personal growth relationships and contributions to society.”

[00:32:03] All right. It’s pretty good. So a holistic success. I mean, this really is I’ve never, I don’t know, like. I used to like tag myself on Facebook when I would create a post, that’d say, holistic business coach or something like this. Because that’s the idea. Holistic means it encompasses our personal life, our business, and that’s why in our podcast intro it says ” and our mission at DoorGrow is to transform property management, business owners and their businesses.” So we have a strong holistic approach. 

[00:32:34] Sarah: Yeah. For sure. I was it Ed Mylet that said it at Funnel Hacking Live last year? It might have been Ed Mylet. I’m going to have to look it up. Sorry Ed, if it was not you. So I think he said if the game for you is making money, if you’re just in this to make money and that’s all you care about, you are not going to make very much of it. You just won’t because that’s the only thing you’re focused on and you don’t care about anything else. But if instead, oh, it might have been Russell Brunson. Oh God, I owe one of them an apology. 

[00:33:03] Jason: We heard it. We heard it at Funnel Hacking Live Conference. It was Funnel Hacking live at conference. So I can tell you that for sure. So, and it was either Ed Millet or Russell Brunson. I can tell you that too. They probably both said something similar. 

[00:33:13] Sarah: So credit to both. But if you’re only focused on making money, you’re not going to make very much of it. You won’t be very successful. However, if your focus is on helping people. Now you’re going to be successful and you’ll make a whole bunch of money. So if money is the thing that you’re after, it’s just going to feel like really hard.

[00:33:34] It’s going to be really, really draining for you. But if we’re focused on like, Hey, how can I, primarily, first and foremost, how can I help people? That’s the thing that’s going to unlock all of the money for you. 

[00:33:47] Jason: This is where your business mission becomes client-centric. This is where it becomes outward focused and our personal why should be outward focused as well, right? This is where we start to have that impact, but everybody wants to have some sort of different impact. We’re all unique, so I think it’s important to discover that. We talk about the four reasons, like moving towards more greater fulfillment, freedom, contribution, and support is why we have a business as motivators, and if you’re moving towards that and you’re committed to creating a balance in your business and personal life and personal growth and relationships and contributions to society, right, then you’re going to have a much more profitable business. You’re going to enjoy it more. Your team are going to be more inspired to work for you and be part of this vision and this mission.

[00:34:39] So I like this article. It’s a good one. That’s the last one. So this ends this way. “Let this declaration serve as a compass that guides our actions, decisions, and collaborations with resolve and unity. Let us forge a path that transforms not just our own lives, but the entire property management industry for the betterment of the communities we serve. Signed your name and all fellow DoorGrow Hackers.” All right. So I like that. Yeah, we’re using that. That’s pretty good. We’re going to keep that. Maybe we’ll post that somewhere. Yeah. All right. And that’s basically it. Anything else we should add? I mean, we want, we all want more freedom and there’s probably something that you feel like right now is holding you back.

[00:35:22] You don’t feel free. You wake up in the morning and maybe you don’t feel like you are excited to go to work or excited to take that next phone call or excited to do property management. You may not feel a sense of freedom right now. You may not even think it’s possible in that industry, so I promise you it is absolutely possible. We’ve helped lots of clients do this, and it can happen a lot faster than you realize as well. So you can have freedom and you can have freedom from bad clients. You can have freedom from bad deals. You can have freedom from bad phone calls. You can have freedom from bad team members. You can have freedom from all the bad stuff that you want to have freedom from.

[00:36:02] So, all right, what should people do? Let’s give them a call to action. 

[00:36:07] Sarah: Well, I think the easiest thing to do is work with a great coach. Might be us, might be somebody else. I’m a bit biased. 

[00:36:16] Jason: It should be us and you should reach out to DoorGrow. Go to DoorGrow.com and join our Facebook group, which you can get to at…

[00:36:25] Sarah: I don’t know. 

[00:36:25] Jason: DoorGrowClub.com. doorgrowclub.com. Join our Facebook group community, and this will start getting you connected and indoctrinated. We’re going to convince you to believe in yourself and we’re going to convince you to also believe in DoorGrow. And then we’re going to help you win through DoorGrow and we’re going to change your life. This is what we do at DoorGrow. So, If you want some help. Otherwise, join our Facebook group and eventually reach out once you realize that you want our help. And until next time to our mutual growth. Bye everyone. 

[00:36:57] Jason Hull: You just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow! 

[00:37:24] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today’s episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Jason Hull

Jason's mission is "to inspire others to love true principles." This means he enjoys digging up gold nuggets of wisdom & sharing them with property managers to help them improve their business. He founded OpenPotion, DoorGrow, & GatherKudos.

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