DGS 210: The Importance of Operators in Property Management

operators in property management artworkDoorGrow has changed a lot in the last few years. We’ve added tons of new features and perks for our clients as well as new coaches… including Sarah Hull, COO and property management growth coach.

Join property management growth experts Jason and Sarah Hull to learn more about Sarah’s role at DoorGrow, and the importance of operators in property management.

You’ll Learn…

[02:47] Sarah’s Property Management Experience

[05:19] Improving Operations and Cutting your Staffing Costs in Half

[15:38] Why You Need an Operator in Your Business

[22:02] Personality Types and Their Roles in a Business

[27:24] The Clue that You Need a Better Team

Tweetables

“You can’t build the right team around the wrong person.”

“Here’s the clue that you don’t have the right team: your day-to-day is something you don’t enjoy doing every day.”

“Is the bruised ego worth a better, more profitable business that takes, a lot more off your plate and is less stressful?”

“The most important person you’ll ever hire in your business will be the operator.”

Resources

DoorGrow and Scale Mastermind

DoorGrow Academy

DoorGrow on YouTube

DoorGrowClub

DoorGrowLive

TalkRoute Referral Link

Transcript

[00:00:00] Jason: Here’s the clue that you don’t have the right team: your day to day is something you don’t enjoy doing every day. If you’re still wearing hats that you don’t enjoy doing and you’ve built an entire team around you, and you’re the wrong person in the roles that you’re sitting in, then you’ve built the wrong team around you. You can’t build the right team around the wrong person.

[00:00:18] Welcome DoorGrow Hackers to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you’re interested in growing in business and life, and you’re open to doing things a bit differently then you are a DoorGrow hacker.

[00:00:36] DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you’re crazy for doing it. You think they’re crazy for not because you realize that property management is the ultimate gateway to high trust, real estate deals, relationships, and residual income At DoorGrow, we are on a mission to transform property management business owners and their business businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host along with Sarah here, property management growth experts, Jason Hull and Sarah Hull, the founder and CEO and the COO of DoorGrow. Now let’s get into the show.

[00:01:22] All right, so I’m already messing up the intro as I’m reading it because I’m looking and seeing her here in the screen, and I find her highly distracting. So, we were talking before we talked last night, we’re like, what are we going to talk about on the podcast? And and then this morning, I said, what are we going to talk about? She says, I don’t know, we only talked for like five minutes about last night, and we didn’t come to a conclusion. So, I said, let’s talk about you. Can I intro you and brag about you first? Sure, go ahead. So I wanted, I thought we would talk about Sarah today because she’s probably a lot more interesting certainly to look at than myself and maybe to listen to. So I thought we would talk about her. So, I’ll tell you a little bit about Sarah. So what’s really amazing about Sarah and what I really like about her is that her wrists are really tiny.

[00:02:10] Sarah: That’s really, it is true. It’s not not true.

[00:02:14] Jason: My hands are not enormous. Dude hands. I buy child bracelets for her. I’m just kidding. All right, so

[00:02:19] Sarah: I have a five inch wrist. So like I can take, I can actually wrap my my pinky and my thumbs and touch. That’s about, and they overlap. So it’s about this big.

[00:02:31] Jason: Oh yeah. I can do the pinky as well. That’s, yeah. Very small.

[00:02:34] Sarah: I train a lot on the rest. Get them that way.

[00:02:37] Jason: I do actually like that. I think it’s a cute trait. All right. But I’m joking. What, what I really want to say is, so what’s interesting to the audience is that Sarah has managed her own property management business. She has exited that. She sold it. Great job, by the way. Mm-hmm. And she managed a decent amount. At that size, most property managers have a team, like a full team, like five to 10 people I’ve seen. And usually at the stage, these companies are very unprofitable. Like this is the worst profit margin stage they’ve been at in their business. And they get stuck. And I call this area the second sand trap. They can’t afford to really like expand or do more marketing or, and they’re just not able to take a lot out of the business and, and their profits are all getting eaten up by staffing costs. Now Sarah had one part-time person, boots on the ground part-time and managed her business remotely part-time. Part-time, yeah. She was bored. Very. And people are like, well, these must have been really nice properties. These were C class properties? Duplexes, small plexes.

[00:03:52] Sarah: Yes. We had a good mix of single family, duplex, triplex, and then I think we had maybe two that were like 10 units, which was kind of big for my area, but

[00:04:03] Jason: Okay. Yeah. And so, what was your profit margin?

[00:04:08] Sarah: Over 60%. Okay. 60% was a not great amount.

[00:04:12] Jason: Okay, so a lot of you dream of that, right? And you think, how’s that even possible? It’s possible because one, Sarah is very efficient. She’s a very good operator. That’s why she is now the COO of DoorGrow. And everything in the business is better as a result of having her in the business. Everything’s improved. But I wanted to qualify Sarah as a badass. Like she’s really good at what she does, and she wasn’t really connected to the property management industry. She just did what made sense to her. And she didn’t really want to be talking to tenants and she didn’t really want to be dealing with talking to the owners very often, and she just set up her business in a way that was very efficient. And so we’ll be talking about that in the priorities training. So, Sarah also has come into DoorGrow and she runs all of our operations. She runs I everything that I’ve taught her that I like I’ve developed DoorGrow os and how we plan our cadence. She just knows it to the point where she can teach it. And she learned it all very quickly. And now she’s the one that coaches clients how we did our hiring. She like has improved on that and built it out even more and teaches clients how we do hiring and so we help clients get all these systems in place to become more profitable and more efficient. Sarah does all that. So as an example, why don’t you share the story of maybe Jade and Andrew. I think that’s a great story. Because they were at a similar size of a business as you had had.

[00:05:46] Sarah: Yeah, yeah. Well, they had about 188 units and they had 11 team members total, like 11. So really, really overstaffed. And some of them were in the office and some of them were VAs and we just really had to like dive in because they said, well, like, what are they doing? And they kind of gave me like a surface answer. Like, oh, well this person does this and they do this. And I said, yeah, but like, what are they really doing? Because with 188 leases, like, let’s just pretend that. We had all hundred and 88 due in the same month with, which isn’t going to be the case. We’re going to, spread that over the course of multiple months. But if we had all hundred 88, due even in one month, I still can’t figure out what, two or three leasing agents are doing with 40 hours a week every single week. So we are just really going through and trying to figure out like, who’s doing what. And sometimes I find that either no one’s doing something or two people are doing something. And if two people are doing it, just know that it’s not getting done.

[00:06:56] Jason: That’s a 17 to one ratio. I just did the math.

[00:06:58] So that’s, that’s for each, for every 17 doors, they have a team member.

[00:07:04] Sarah: It was really bad. So we just kind of went through with them and figured out like, what is everybody actually doing? What should everybody be doing? And then how many people is it really actually going to take? And they they had a lot of meetings and discussions with each other and then like we kind of met a couple times throughout this process and they came to the conclusion that they needed to let go of about half of their team. And they did. And then once they did that, all of a sudden they’re like, Hey, we’re like profitable and we’re making money. But when we first started talking with them, they said like, actually, we’re losing money every month. Like we can’t pay ourselves. We can’t take anything and we’re losing money. Like this business is costing me money to run every single month. Yeah, little uncomfortable situation to be in, especially because property management isn’t, it’s not easy, it’s not a cake walk. You’re not, like doing nothing all day. So if you’re in a business like this, And it is complicated and it is challenging. Then the least you should be able to do is like get yourself a decent profit margin so that you can make sure that you’re paying yourself and that your business isn’t struggling to keep up with.

[00:08:14] Jason: Drive this home. Sarah did one call with them and the result of that one call was, what? What are all the results?

[00:08:21] Sarah: Well, on the one call, they realized, I have no idea what most of the people are actually doing. Like, they gave me the answer and I’m like, yeah, but how do you spend 40 hours a week doing that thing?

[00:08:32] Yeah. And from there they realized like, we need to make major, major changes to our team. And most of these people are going to have to go. On the second call, that’s when they actually decided to take action. Okay. And they got rid of, so.

[00:08:47] Jason: The second call, which is she did this one call after that.

[00:08:51] Mm-hmm. They fired half their team, half their team then, and as a result, their profit margin, which was not very good, which was negative, losing money, was then what? What did they get to? I didn’t get their profit margin. Okay. It was significantly improved. Oh, no. Significantly improved.

[00:09:09] Sarah: I know they weren’t losing money anymore.

[00:09:10] Jason: Yeah. Yay. All right. We’ll have to get some stats on that cause I want to brag during the priorities training about that. All right. So, Sarah has been able to dramatically improve our clients’ businesses and lives. One of the things she’s also helped a lot of clients with is completely restructuring their teams. Mm-hmm. They just did two of them last week. Okay. Why don’t you explain Yeah. Kind of what you’ve done.

[00:09:37] Sarah: Mm-hmm. Well, all right, so one of them had about 360 doors and there were 1, 2, 3, 7 people on the team total. Which to some of you might sound like, yeah, that makes sense. And to me it’s just, I’m like, there’s too many people. And it was kind of like the same thing where everyone is saying like, oh, I’m so busy. I’m so busy, I’m so busy, and I’m looking at things going, I just don’t understand what actually is is happening. Like, there’s a lot of work that has to be done. It’s like busy work. It’s, it’s like grunt work, but it’s not, super helpful. It’s just the things that are going to keep you afloat and that’s like a bare minimum. So what we ended up doing is this client had one BDM, three property managers and then three assistants that were basically like assistant property managers. And we, he’s like, I don’t know if a lot of them are like good fits.

[00:10:37] And I just, I, I really don’t know what they’re saying they’re doing because they all tell me like, I’m so busy. I’m so busy, but what’s actually happening? So when we kind of like dove into things, we realized like, you are overstaffed and very similar situation. He wasn’t able to really take a lot out of the business because there was not a lot left.

[00:10:57] Jason: Who is this? Kevin. Okay, so Kevin had three property managers. Mm-hmm. Each property manager and they were portfolio style. And each property manager had their own assistant. Yep. Because they were not, for some reason able to get done what they needed done.

[00:11:13] And Kevin himself was having to do lots of things, put out lots of fires, and be involved in micromanaging everybody. And when I first shadowed, and–

[00:11:22] Sarah: he wasn’t micromanaging anybody, there was nobody leading the team.

[00:11:25] Jason: Okay. Kevin wasn’t leading the team then? Nope. So what, Kevin? No one was leading the team.

[00:11:30] Sarah: Team was just kind of doing whatever they thought was the right thing to do.

[00:11:33] Jason: All right. Well, Kevin seemed pretty stressed out and what, yeah, and Kevin didn’t have any personal support at all. Like nobody was helping Kevin with anything. He didn’t even have his own assistant, but he got assistance for three people on the team that weren’t very productive or efficient. So, what’s the plan with Kevin?

[00:11:53] Sarah: Yeah. So, half of those people are going too. So we decided the BDM is excellent, so we’re going to keep the, the bdm. He is taking one of the people who was a property manager and she actually tests okay as a property manager on our assessment. But she tests better as an operator. She is like, is a better fit for kind of this operator position. So we’re going to shift her into the operator role. We’re going to keep one of the property managers to do all of everything. And then one VA who’s going to be like an assistant property manager.

[00:12:29] Jason: Where’d the BDM come from?

[00:12:30] Sarah: The BDM was already there. Oh, okay. He was one of the seven originals. Got it. So he had three property managers, three assistants, and one bdm. Those were the seven.

[00:12:39] Jason: Got it. Okay. Yeah. Cool. Yeah. Who’s the other one you said there were two? Josh. Josh? Yeah. What’s the deal with Josh?

[00:12:46] Sarah: Josh had about 300 doors and his whole team was kind of like a hodgepodge of people. Not that he was super overstaffed, but just people weren’t in the right seats. And when you have the right people, but you’re not putting them to the best like use, then you kind of still run into issues. And Josh, same thing, no operator. There was no operator on the team and largely he was kind of handling operations and he is like, I don’t mind doing it. I like doing it, but I don’t want to be the only one doing it, and I don’t want it to always fall on me. Mm. So what we’re doing with him is he had a VA that he had let go, like right in the middle of our talks. And he said, Hey, I’m hiring a new va. I said, great, let’s like test the new VA to see if they’re going to be a good fit. And then he decided, like we shifted his team around a couple of times and like through the assessments realized and he had talked with you. This was the one that we took who he thought was going to be the property manager and then put her in the BDM role instead. Mm-hmm. Because he is like, well, I don’t know how to like, make everything work. So now he’s he’s going to have like a whole different team structure. Not that he had to let anybody go. He wasn’t like crazy overstaffed. It’s just he still wasn’t super profitable because he didn’t have the right people in the right spots. And he didn’t have anyone doing the operations. Mm. You can get as big as you’d like, but if you don’t have someone handling the operations, and this is that back end piece, this is not front end stuff, like everyone always, this is what we start with, is we start doing front end stuff. Because when you start your business, you are doing the front end stuff, you’re doing the leasing, and you’re doing the showings, and you’re talking to tenants, and you’re handling the maintenance.

[00:14:37] This is all the front end stuff. This is the stuff that absolutely must be done just to make sure that the business runs. When your business reaches a certain size, you now need to have someone doing the backend stuff. Mm-hmm. And if you’re not having anyone doing like the backend stuff, which is like, hey, making sure that everyone on the team is following the same direction and everybody is contributing to the vision of the CEO and running things like your daily huddles and your strategic planning and doing hiring and firing and getting job descriptions, doing team reviews like. For those of you that are hearing all of this and you’re going, blah, that sounds horrible, then it means you’re probably not the operator. And at some point, if you’re not an operator, it’s okay. Jason’s not an operator, like he doesn’t like that. It’s not his brain functions. So you need the counterpart whose brain does function like that, and that would be me.

[00:15:29] Jason: I like to build out the systems and I must have been mis mixing up Josh’s team. I think you did team with Kevin, so I think you did. Yeah, I remember Josh. So the most important person you’ll ever hire in your business will be the operator. That’s very true. And because visionary entrepreneurs do not like the details. I like building out the systems. I like creating DoorGrow, hiring and DoorGrow os and these systems. But I don’t want to run them in my own business. I want someone else to run them because running those things is not as fun and it actually, the results are not as good because especially with planning, if I run all the planning, it’s not as good. Bad, and so bad.

[00:16:09] Sarah: There was one week where I couldn’t run the planning meeting because I was on a flight and I said, can you just run the planning meeting? And he did it. And I came back and I was like, I don’t know what happened in here, but this is bad.

[00:16:20] Jason: It was okay. I did just fine. It was bad. So the issue– just fine. The issue is it’s not fun for me to run the meetings, but also when it comes to like actual strategic planning, we as the visionary or as the main leader of the business, or even as the operator, we have to be the last to speak. Otherwise, we influence things. And if I run the meeting, it’s really hard for me not to say certain things and not to steer things a certain way.

[00:16:48] And so I don’t get as valid of feedback from the team. I don’t get as valid of information. So what happens is as visionaries, a lot of times we think we have all the best ideas. And it’s not generally true, right? Our team members are closer and more connected to what’s actually happening on the ground, and they can see things we can’t see, and they have ideas that we don’t have, and they can share these things with us, and we can get their buy-in into the plan if they help create it.

[00:17:16] But when we are just top down pushing everything, because we think we’re the visionary, and this is one reason I really don’t like EOS. One of the big fundamental flaws in EOS is they intentionally overinflate the ego of the visionary. The visionary has all the best ideas and they’re so important, and that feeds the ego and it helps them to sell integrators, which in their accountability chart, they place the visionary at the top, and then they have a line going down. And this is just a fancy name for a stupid org chart that doesn’t make sense, but you have the visionary connected to the operator. Which they call an integrator. And the integrator then is connected to everyone else on the team. This is one of the most flawed structures I’ve ever seen, and nobody runs their business this way because integrators or operators are not the people that should be over sales and marketing generally. They’re not the people that, because they have a very different personality type, they’re opposite. And they want to conserve and they want to make sure money is handled well and they don’t want to take risks and they don’t want to, like, this is more stuff for maybe your head of sales and marketing or maybe your BDM or whoever you want to place in your executive team. They’re really usually equals, but they have to report their stats. Everybody reports their stats to the operator. And so the challenge is we have to have a system in which the team can all give feedback and give information first, and it isn’t top down. It’s really bottom up. And this is how we designed DoorGrow Os and why people that come from the EOS system get a much bigger result and a bigger yield from their team and much more profitability than they were able to get under u s or traction or rocket fuel, right?

[00:19:00] These are some of the things that Sarah’s able to do with some of our clients. And I have to say, it’s amazing to be able to have somebody that I can trust to not just understand all this stuff. Because she, she’s super sharp but also to be able to teach it to clients and to be able to help clients work through all of this and trust that it’s just going to be handled and that’s really what we want in a great member of our team or in a business partner.

[00:19:25] Or with anybody that we work with, we want people that we can trust to just handle stuff and to do it well. Sarah does it really well, so, what else should we say about you?

[00:19:36] Sarah: I think that’s just how my brain works. Like every job that I’ve ever worked before I owned my own business, I would be there for a little bit and it was super clear to me like, Hey, if we make these changes or if we do these things differently, or if we just shift this a little bit, it’s going to be better and here’s how it’s going to be better and why.

[00:19:55] And it’s so frustrating for me when you know, like I was at multiple insurance companies. Before like I kind of got into property management and I on all of them, I was like, oh, we could just do it like this. Well, we don’t do it like that. I’m like, I know you don’t do it like that, but you should do it like that and here’s why. And when it’s frustrating for me where I’m like, oh, you could just make these changes and you could do things like this. And this is just how I think my, my brain is just wired to work. because I can like look at the overall picture of things and I’m like, well, why do we do things like this? You could do it like this instead and we should change this and this should be different. And that’s really good. This is really great. Keep this, but change this little thing. And then these are the results that you’ll have. And at all of the insurance companies I had worked with prior, I had like made some suggestions and they’re like, oh no, we’re not going to do that. We can’t do that, we can’t do that. So I think looking back, it’s funny for me because I’m like, oh well yeah, I was kind of, almost like destined to like get in and, and run my own business because then if I think, Hey, we should do things like this because of this, then I can just do them. I don’t have to go and ask like, oh, hey, can I really think this would help your business? Like, we can do it. And they’re like, no.

[00:21:08] So now, like, just looking back, I’m just able to kind of pick it apart and see things that sometimes other people don’t see because you’re just, you’re too close to it. Mm. And, and it’s it’s personal for people too. They’re like, oh, this is my business and I’m really proud of it and this, I worked so hard and I know, like, I know what goes into running a business. Like I know it, blood, sweat, and tears doesn’t even begin to cover it. I understand that. And that being said, I think that’s one of the reasons why you should be looking to improve it. So if you can make a few small changes, like your, your ego might have a little bit of a bruise, right? But is it worth the trade off? Like, is the bruised ego worth a better, more profitable business that takes, a lot more off your plate and is less stressful? So for sometimes, sometimes people are like, no. I don’t want that. I just want to know that I have all the answers and I’m right all the time, and that’s okay.

[00:22:02] Jason: All right, so what’s unique about Sarah, and some of you might identify with her a little bit. So in Myers-Brigg, she’s probably an INTJ.

[00:22:13] Sarah: Well, not probably, I’m like the epitome of INTJ.

[00:22:16] Jason: So INTJ. Is very intuitive. They are introverted. They’re a thinker and they’re judging. Now INTJs are because they’re super intuitive. They’re called the strategist because they’re logical and they figure out solutions to things, but what’s I think really in interesting, and I think there’s women’s intuition and she’s very intuitive. She just knows things without knowing why it’s true. Mm, yeah. Like she’s like, there’s a problem over here in the, in our business or there’s a problem over here and I don’t know why, but it, something’s not right. So. And what’s frustrating is I will say no. I don’t see it. Like everything’s fine. And she’s always right. She loves when I say, you were right. She loves it a little too much by the way. But she’s usually right. And so I’ve learned to trust her intuition tuition and sometimes I think our unconscious. Has a lot of information and can process a lot more than our conscious mind can and picks up on little details and things. Mm-hmm. And has worked some things out and just knows things and it bubbles up to the surface of our conscious mind and we’re like, Hey, something’s off here. And she gets these flashes of intuition that when there’s like some sort of threat and things like this as well. So I’ve learned to trust your intuition because it’s proven accurate multiple times. And I’ve always considered myself fairly intuitive in the business, but her intuition is kind of next level. And so I think being able to trust your gut and having a partner in the business or some, or an operator that you can trust, their gut can have a significant impact as well.

[00:23:52] So I’m a bit opposite of her. I’m an ENTP. So we both are the intuitive, which is the n and we’re both thinkers. Thinkers. But. I am a bit more extroverted probably. Even though I really feel like an introvert a lot of times, but I like need to be around some people occasionally.

[00:24:12] Sarah: Well, I know, but you usually like will kind of, you’ll you’ll break in that arena before I do. You’re like, we like I just want to get out of the house and be around people and I’m like, oh, I don’t.

[00:24:22] Jason: Yeah. And then I’m definitely more, we think very differently. Like very differently. Mm-hmm. I’m perceiving and you’re judging and perceiving means my desk is chaos right now. If you could see it. And it means I love pulling in ideas from lots of different places. I have a crazy variety of books on the bookshelf over here. I’ve like, I pull in things from a lot of places to formulate my thinking. Then I’m able to formulate some new ideas and I’m very creative that way. And that’s part of, I think why we have such great IP at DoorGrow. I get a lot of coaching and a lot of input from different sources and we improve those ideas and we have, I think, the best ideas and innovate the quickest in the coaching space in this industry period, maybe out of a lot of coaching businesses. We consult and share ideas with other coaches and coaching businesses as well that we’re in Masterminds with. I don’t want to do all the implementation. I don’t want to make sure everything gets done. And so I’ll be like, Hey, here’s this great idea, but Sarah also brings really great ideas to the table. She’s like, Hey, I had this idea. And then she’ll just rapidly implement, like she just gets it done. She’s like, Hey, let’s do this premium Mastermind event and have people, we’ll rent out an Airbnb and we’ll get people to go and we’ll do this and it’ll be awesome. And I’m like okay. And she just makes it happen. Sells all the tickets to it, gets everything organized. I just showed up and got to look cool and she made it all happen.

[00:25:50] He’s like, what are we doing at this event?

[00:25:52] I showed up, I’m like, so what are we doing?

[00:25:54] He’s like, what are we even doing? I’m like, just–

[00:25:56] I’m like, okay, Sarah’s leading this. So that was our last DoorGrow Live too. Like Mar– Yes, that’s true– my assistant who did a lot of planning and Sarah like, handled some of the details and ideas and I was just like, all right, I’m just here. I’m the tech guy.

[00:26:11] Sarah: Just when we call your name, get to the stage, just go up there.

[00:26:14] Jason: Yeah. When, when it’s your turn, Jason, you go speak and talk about something and I did. So that’s kind of how we work together. So, what else should we say about Sarah? She’s still working on getting her last name changed because it was Hall and she’s switching it to Hull.

[00:26:31] Sarah: Well, right now, I really don’t know what it is. Yeah. Truly. I don’t know because the Social Security office has me as Hull.

[00:26:39] Jason: So you got to change. Yeah. To my last name.

[00:26:41] Sarah: Yeah. But the DMV is like, so super booked out.

[00:26:46] Jason: So not, not in Texas yet. Your license doesn’t say it yet.

[00:26:50] Sarah: No, no. Not my license doesn’t say it yet, but my social security card does.

[00:26:56] Jason: So, and your social media, I think you’ve changed most of it. I changed it before. Long before this. Yeah. So, but Hall’s her ex-husband’s last name, so yeah. So I’m trying to like, he’s trying to buy a vow. I’m trying to buy that vow. I think I paid for that vow. What’s on your neck and on your finger. And I think I’ve, I think I’ve accomplished that. I don’t know. I don’t know. So, cool. And I don’t know what else, what else should we say?

[00:27:24] So Sarah’s one of the key coaches in our business here at DoorGrow. Our mission is to transform property management, business owners and their businesses, and she does that like, she helps to do that. She runs a lot of the group coaching calls when I’m focused on other things in the business, which is awesome that I have somebody I can trust to do that at a really high level and to do it really well and clients really appreciate her test.

[00:27:49] Sarah: When you’re busy, I run the whole scale call. Yes, every single week.

[00:27:54] Jason: Well, you do. You go beyond that. You also run some, some of the other calls that I– Yeah, for sure. I used to run every call. You can run every call. So, yeah, which is awesome. All right, well I think, for those of you that you want to experience some of the magic of Sarah and improve your operations, you’re struggling with things, your profit margin is not what you wish it would be, and you think you need more kPIs and micromanaging and to like squeeze more juice out of your team. That’s probably, there might be a little bit of truth to that, but generally you’d probably need a better team or you need to optimize your team and that’s one of the most profitable changes you should make first before you start messing with micromanagement, KPIs, more pressure, stuff like that. You need to make sure first you have the right team, and here’s the clue that you don’t have the right team: your day to day is something you don’t enjoy doing every day. If you’re still wearing hats that you don’t enjoy doing and you’ve built an entire team around you, and you’re the wrong person in the roles that you’re sitting in, then you’ve built the wrong team around you.

[00:29:05] It’s pretty obvious if you look at it from that perspective. You can’t build the right team around the wrong person. Can’t build the right team around the wrong person. So, we can help you make sure first, who are you, we can help you figure that out, and what do you really enjoy? And we have processes for that. And then we can start to build the right team around you so that you are supported and you get to move closer and closer to having more fulfillment in your day-to-day. More freedom, more contribution, and more support. And then your team members will be able to have those four things and you’ll get probably three times the output from those team members. And that’s the biggest expense and that will give you the biggest profit in your business if you can get these systems in place that we can help install. With DoorGrow OS and DoorGrow hiring and DoorGrow Flow and DoorGrow, CRM and DoorGrow. What am I missing? Flow hiring, crm, you said all of software. Those are our software. Okay, cool. Which we call our super system. So we’re going to be doing this event on the 22nd, talking about priorities and how to increase your profit margin and how to decrease operational costs. We hope to see you there and or watch the replay if you see this later. Make sure to reach out to DoorGrow if you would like to experience some Sarah Magic. And until next time to our mutual growth, everyone.

[00:30:26] Jason Hull: You just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!

[00:30:53] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today’s episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Enjoyed this episode on the importance of operators in property management? Get equipped with more content like it by exploring past episodes of the #DoorGrowShow.

Jason Hull

Jason's mission is "to inspire others to love true principles." This means he enjoys digging up gold nuggets of wisdom & sharing them with property managers to help them improve their business. He founded OpenPotion, DoorGrow, & GatherKudos.

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