Earlier this spring, NAR made headlines nationwide when it announced a $418 million antitrust settlement. The settlement may vary well change how Americans buy and sell homes, but experts also believe it will dramatically impact the 5-6% commission structure that’s largely accepted as the industry standard. The ripple effects of the settlement likely won’t be…

Picture this: You’ve invested blood, sweat, and late-night caffeine binges into building your property management empire, only to find your website resembles a ghost town in the Wild West, devoid of leads and traffic. It’s a chilling thought, isn’t it? As Jason Hull, President & CEO of DoorGrow, often says, “Your website should be your…

According to a study of over 4 million Google searches, 0.63% click through to the second page of Google when searching for information online. Let that sink in for a minute. Zero point six-three percent. That’s approximately one person for every TWO HUNDRED potential clients looking for you online. If your website is buried at…

We all know the hustle is real, and building a successful business can be an all-consuming endeavor. But here’s the deal – if you’re not careful, property manager burnout can creep in and threaten to derail your dreams. As entrepreneurs, we’re driven by passion, ambition, and a relentless desire to make our mark on the…

Whether you’re a property management startup or an established company with a long roster of existing clients, getting new property management leads is important for every business owner in the industry. Generating those leads is no small feat, however, which is where marketing efforts come into play. With the right marketing strategy under your belt,…

Few things strike fear into the hearts of business owners more than giving up their beloved brand name. Why rebrand a property management business in the first place? Maybe you’ve had the same name for years or even decades. Maybe you have a lot of nostalgic affection for your name. Maybe your name feels like…

It doesn’t take a rocket scientist to understand property management entrepreneurs are under immense financial pressure. Inflation reached record highs at the height of the COVID-19 pandemic, and while numbers have since improved, costs across the board are significantly higher than they were a few short years ago. As a property manager trying to make…