How Do I Advertise Myself as a Property Manager?

Whether you’re a property management startup or an established company with a long roster of existing clients, getting new property management leads is important for every business owner in the industry. Generating those leads is no small feat, however, which is where marketing efforts come into play. With the right marketing strategy under your belt, you’ll be able to grow your customer base and scale your business for longterm success.

If you’ve ever found yourself asking, just how do I advertise myself as a property manager, keep reading to learn how you can highlight your services to the masses and grow your bottom line.

How Do I Advertise Myself as a Property Manager?

Diversifying your marketing efforts is essential to ensure you reach the largest audience of investors possible. By focusing your attention on a combination of traditional advertising and online marketing, you’ll make a bigger impact and maximize your lead generation efforts. While it’s always great to have a hefty marketing budget on your side, the techniques below require minimal investment, making them ideal for property managers of all shapes and sizes.

Read on to discover some of the easiest ways to make a big impact without spending a small fortune.

1. Build an Effective Property Management Website

An effective website is a powerful tool for property managers aiming to attract potential investors and secure new partnerships. In the realm of real estate and property management, the importance of a well-designed digital presence cannot be overstated.

Firstly, an impressive website acts as a virtual portfolio, showcasing the property manager’s track record, expertise, and successful past projects. This visual representation not only instills confidence in potential investors but also provides them with a glimpse of the professionalism and competence of the property management team.

Secondly, the website can house comprehensive information about the current properties under management, financial performance, and market insights. This transparency aids in investor decision-making by providing all the data they need to evaluate investment opportunities.

Basically, this is your opportunity to brag about all that you’ve accomplished and convince someone to partner with your company.

Moreover, a property management website enables direct communication, making it easy for interested investors to inquire, request information, or even schedule meetings with you. Not only does this accessibility and responsiveness play a significant role in nurturing leads and establishing relationships, but it can also help you to collapse time for your staff.

Is your property management website performing optimally? Get your free website score by performing a quick analysis of your site.

2. Join a Referral Network

In an ideal world, every lead that crossed your desk would be a perfect fit for your company. In the real world, however, many leads can’t translate to business for you, simply because the rental property in question isn’t in your service area.

Rather than throwing that lead away, why not partner with other property managers who might be interested? We created the Neighbor Strategy exactly for this reason. It connects property managers across the nation, making it easy to send and receive leads with minimal effort.

The Neighbor Strategy allows property managers to tap into an existing pool of potential leads, making the process of lead acquisition effortless. Furthermore, these referrals come with a level of trust and credibility attached, as they come from other highly rated professionals. This makes it easier to establish a connection with potential clients, as they enter the relationship with a degree of confidence.

Best of all, the Neighbor Strategy is completely free to join. Get started today.

3. Focus on Local SEO

Nothing gets property managers salivating like the prospect of SEO (search engine optimization.) This umbrella term refers to a number of different techniques used to help content rank better on search engines like Google. A combination of keyword placement, link building, and content optimization creates a potent cocktail that ensures your website reaches the top of the search results. In theory, anyway.

In reality, SEO takes a lot of hard work and consistent effort. It is certainly an effective marketing tool, which is why thousands of property managers use it to grow their businesses. Even still, the idea behind SEO is not as simple as “write a few blog articles with keywords and wait for the magic.”

Harnessing the power of local SEO is perhaps one of the best property management marketing ideas, because it takes very little to make a big impact.

Have you ever performed a search for a business in your area and been met with the little local box highlighting that business?

That’s an example of local SEO in action. You can make sure you show up in local results by getting listed in various directories across the web and claiming ownership of your business profiles on websites like Google and Yelp.

Learn more about local SEO services and discover how to start using these to capture more leads.

4. Don’t Neglect Real-World Advertising

Many entrepreneurs mistakenly think the whole world is online, so why bother with traditional advertising techniques.

In reality, traditional advertising and print marketing continue to be effective tools for property managers in an increasingly digital age. Here’s why real-world promotional tools are still effective to market a property management company:

1. Local Relevance: Traditional advertising, such as print ads in local newspapers, magazines, and direct mail, allows you to reach a highly targeted, local audience. Many property managers cater primarily to a specific geographic area, and these methods are effective for reaching potential clients within that location.
2. Tangibility: Print materials like brochures, flyers, and postcards provide a tangible representation of your services. Prospective clients can hold and reference these materials, making your business memorable and providing a physical reminder of your services.
3. Trust and Credibility: Traditional marketing can lend an air of legitimacy and credibility to your property management business. Print advertising in established, respected publications can build trust with potential clients, especially those who may be less tech-savvy.
4. Complementary to Digital: Traditional methods can complement your digital marketing efforts. For example, you can include QR codes in print materials to direct prospects to your website or contact information, creating a seamless transition from offline to online engagement.

DoorGrow customers receive customized marketing materials as members of our Mastermind.

5. Incentivize Referrals

Invcentivitizing referrals is perhaps one of the single most effective techniques for property managers. Stop wondering how do I advertise as a property manager and let local real estate agents do the job for you.

Realtor referral programs are quite simple and offer a win-win scenario for the referral partner and your business: