6 Affordable Property Management Marketing Strategies

Effective property management marketing strategies are crucial for longterm success, as a crowded industry makes landing deals trickier and trickier.

Many property management companies operate on tight budgets and don’t have thousands to spend on marketing efforts every month. If you’re one of those managers, however, don’t despair. Fortunately, there are a number of cost-effective yet impactful strategies that can help you to grow your door count without breaking the bank.

In this article, we will explore some of the most inexpensive techniques to help property management businesses enhance their marketing efforts and achieve their goals.

1. Building a Strong Online Presence

In today’s digital age, having a robust online presence is essential for any business, including property managers. Your first step is to create a professional property management website that highlights your services, properties, and testimonials from past clients. To go a step further, optimize your website for organic search engine traffic by using relevant keywords to improve your visibility in online searches.

Many property managers are hoping for a quick fix with PPC ads and ongoing SEO efforts; unfortunately, property management SEO is an incredibly competitive field, making it expensive for the average property manager to explore. Instead of relying on your website as a tool to generate nonstop traffic, why not instead treat it like the best salesperson on your team. Optimize it for success but drive traffic to the site with elbow grease.

Keep in mind,  you don’t need to limit your online presence to a website. You can also engage on social media platforms like Facebook, Instagram, and LinkedIn. These platforms provide a direct line of contact to your target audience, allowing you to share property listings and build relationships with potential clients. Regularly posting updates, sharing relevant content, and responding to messages promptly can help you to reach a wider audience. Social media provides an opportunity to showcase your expertise, share success stories, and establish credibility in the property management industry.

2. Utilizing Email Marketing

Email marketing is a highly effective and affordable way to communicate with both existing and potential clients. Start by collecting email addresses from website visitors, social media followers, and property inquiries. You can in turn use these contacts to build an email list and send out regular newsletters with useful tips, property updates, and exclusive offers.

Providing valuable content through email can ensure you stay top-of-mind with your audience and help you nurture leads over time. The best way to do this is by using an email marketing platform to automate the process and track open rates and click-through rates to gauge the success of your campaigns.

3. Leveraging Online Directories

When you look to make a purchase, chances are better than not you use Google to perform research on local businesses. Not only are there are a number of online directories geared towards real estate and property management services, but these directories can help potential clients find your business easily and provide them with important information about your services, contact details, and client reviews.

It’s important to not only ensure your business is listed in the relevant directories, but you always want to make sure your directory listings are consistent across platforms. Using a local search optimization platform will help you to achieve this; we offer an in-house local SEO tool for property managers, ThunderLocal. Call us biased but we think it’s the best tool available for property managers who want to get their businesses on map searches and boost their mobile search performance.

4. Proactively Managing Online Reviews

Positive online reviews can significantly impact your business’s reputation and credibility. Unfortunately, negative reviews have the opposite effect, and can tank perception before property management leads ever land on your website or interact directly with your team.

To get the most out of your online reviews, you can use two different techniques. First, create a proactive review management strategy that includes responding to negative reviews publicly. Not only does this give you an opportunity to negate anything a disgruntled customer might share, but it also shows potential clients that your team is responsive and engaged.

Gathering more positive reviews is also an effective approach. These reviews act as social proof and influence potential clients in their decision-making process. Many businesses struggle to gather honest client feedback, which is where a review management platform like GatherKudos comes in handy. With a tool of that nature, you can run drip campaigns and funnel bad reviews away from your online platforms. It’s a win-win.

5. Partnering with Local Businesses

Collaborating with local businesses can be a mutually beneficial strategy and is one of the most powerful affordable property management marketing strategies. Referral partners are perhaps the most valuable of all, and you can incentivize referrals by paying for successful referrals. You’ll want to dig into the local legislation about referrals, as many states only allow property managers to partner with licensed brokers in this way, but by implementing the right strategy, you can dramatically increase your lead count.

Many of our clients have also achieved impressive results using the Neighbor Strategy. Designed to help property managers network with other managers, building a referral network in this way can help you to achieve impressive dividends. Interested in learning more? Check out our free Neighbor Strategy training to get started.

6.Hosting Local Events or Webinars

If you haven’t already thought to do so, why not consider hosting local events or webinars related to property management. These events can serve as educational opportunities for property owners, tenants, or investors. By positioning yourself as an expert in the field, you can build trust and credibility within your community.

Events can be even more cost-effective if you partner with local organizations, leverage community spaces, or utilize online platforms to host webinars. Promote your events through your website, social media, local community boards, and email marketing to attract attendees and generate leads.

Property management businesses can successfully market their services without breaking the bank, but it does require some innovation and hard work. By building a strong online presence, utilizing email marketing, leveraging online directories, partnering with local businesses, implementing referral programs, and hosting events or webinars, property managers can reach their target audience effectively and affordably.

Remember, it’s not always about how much you spend on marketing, but how creatively and strategically you use your resources to make a lasting impression on potential clients. Embrace these affordable property management marketing strategies, adapt them to your unique business needs, and consistently track and measure your results to optimize your marketing efforts over time.

Ready to revitalize your property management marketing approach? Schedule a free consultation with our team to learn how we can help you grow.