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DGS 84: Roof App with Tyler Hayes and Joao Ritter

Love ‘em or hate ‘em, most of us have lived with roommates at some point. You probably split expenses and chores, including rent and taking out the trash.

Today, I am talking to Tyler Hayes and Joáo Ritter of Roof, which helps roommates resolve problems to live peacefully together and landlords easily collect rent and connect with tenants.

You’ll Learn…

[01:48] How a college hobby project created a company: A group of friends who love to design and build things, like apps, got together to foster productive communities.

[02:21] It’s good to have friends with different skill sets to make a product even better.

[03:17] Roof: A company all about people who share and make a place feel like home and landlords who make space available to those tenants.

[03:55] Property vs. Tenant Management: Does your landlord treat you like a human being or asset? Problem-solving by landlords improves relationships with their tenants.

[04:45] Pairing up to build an app: Eager to work on meaningful, real-world projects and continue to invest in them.

[06:00] What is Roof, and what does it do?

  • Landlord: Gets paid, makes sure home operates as expected, and creates positive renting experience for tenants.
  • Roommates: Share reminders, shopping items, expenses, and anything else they want to exchange while living together.

[07:28] Target Audience: Landlords handling a small portfolio of college housing; who know all their tenants by name and care about communicating with them.

[08:13] Landlords recognize that renting experiences and services they provide for tenants reflect back on them and their reputation.

[08:39] Societal trend toward people moving in together for the sake of economic efficiency; people try to live together, share spaces, and live more cheaply.

[09:26] Recipe for Disaster: Relying on one to communicate to entire household.

[10:00] Roof app revolves around sharing space between people who all share responsibility for that space.

[10:54] Common Challenges: Roof helps solve communication issues and responsibilities masked as reminders for people sharing space.

[18:09] People love interacting and inspiring one another to take risks, make the move, offer encouragement and support – Roof’s team is part of conversation/common goal.

[22:57] Plans to integrate with property management software that lacks Roof’s roommate functionality/communication platform? Too cost prohibitive for small investors.

[27:53] Future Feature: How Roof decides which features to focus on or throw away.

Tweetables

Does your landlord treat you like a human being or asset? Click To Tweet Roof revolves around sharing space between people who share responsibility for that space. Click To Tweet There's always going to be bugs, tweaks, changes—that's just the nature of software. Click To Tweet

Resources

Roof ($20 of transaction fees for free, use code: 3875 DoorGrow)

Roof on Twitter

Roof on Instagram

Roof on Facebook

Contact Roof

AppFolio

Buildium

Propertyware

Rent Manager

Rentec Direct

Property Meld

Happy Inspector

Latchel

Myers & Briggs Personality Types

Slack

BiggerPockets

PayLease

DoorGrowClub Facebook Group

DoorGrowLive

DoorGrow on YouTube

DoorGrow Website Score Quiz

Transcript

Jason: Welcome, DoorGrow hackers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow hacker.

DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think, you’re crazy for doing it, you think they’re crazy for not because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income.

At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I’m your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let’s get into the show.

Today, I’ve got two guests hanging out here with me. My guests are—see if I got the name right—Tyler Hayes and Joáo Ritter. How did I do? They are here from the company Roof, and one of you is the CEO. That’s you, Joáo, right?

Joáo: That’s me, yup.

Jason: You’re both software engineers. How did you guys get into this? How did you decide, “Hey, property management might be a space that we might want to connect with in some way, shape, or form.” Then let’s lead in how Roof came to be and what it is?

Joáo: Sure. So, we started the company in college actually as a hobby project. I wanted to know how to build an app. I lived with a ton of roommates at the time, and we had a few things that we routinely split amongst ourselves: a few reminders of shopping, other expenses, rent, payments.

I started to learn how to build an app by trying to automate some of these things. Part of my brain is naturally inclined to inputting names, and brands and business-fy things. Over time, we took this concept, I was working […], and several friends wanted to put it on the App store, so we did. We started talking to my good friends who had different skill sets from myself, and we worked together to make the product even better. A couple of years then, super as a hobby project still, we had this app for roommates to solve roommate problems or roommate exchanges.

We had a landlord, I remember at the time, Nathan, he really gave a damn about his tenants, about us. He’s very much in tune with making sure we had a cozy place to live, the problems got solved, that he addressed us as human beings and not as assets, but his way of collecting rent was still pretty archaic, really easy to get logistics mixed up, and not communicate the way in which was authentic to him. We came to him. We were like, “Hey, look. We have this app for roommates that roommates are enjoying.” I think we really want to make this company all about home, about the people who share a home and make a place feel like home and operate well. That actually involves knowing that we’re living in the house, but also the landlord to make the space available to tents.

Funnily enough, we actually didn’t come into the project with the intent of providing value directly to landlords. Our value prop was actually for roommates. I think that actually makes us a really interesting and appealing platform for landlords because their customers are roommates. By addressing the problem less, as a property management problem and more, as a tenant management problem, we really get to the core of the problem solving that you have to do as a landlord: from late payments to reminders to making sure service requests are addressed on time and that the communication is proper between everyone involved; that everyone who shares a home has the ability to stay in tune with the conversation with the landlord as the head of the […] oftentimes and maybe […]. That all led us to entertaining the idea of expanding to landlords. Then going all in, “Hey, look, if I’m going to build the platform of the future to make home exchange possible, we have to, not only solve roommate dynamics but also the landlord-tenant relationship.”

Jason: Tyler, are you one of his roommates, then?

Tyler: No. We never lived together. Although, we did both have roommates and we were both in college.

Jason: Yeah. How did the two of you kind of pair up in the business here?

Tyler: Well, at that time, I was in design school. We were in two different universities, pretty close to each other. At some point, we talked about this idea of building this app. Joao was really interested in figuring out how to build an app, […] gets to practice in doing that is in trial-by-error, I guess. For me at the time, it was a similar sentiment because being in design school, I was really eager to work on something, some kind of real-world projects, work on something that’s going to be meaningful, that I could follow, and continue to invest in. At the time, part of the motivation for starting the project was just like, “Hey, let’s just make something.” We’re interested in learning some things and doing some things like, “Let’s just make something.” That was kind of it at first.

Jason: Yeah, cool. Let’s let the audience know what is Roof. If you can give the back story. What the heck is it? What does it do?

Joáo: […] is an app for tenant management. It lets you collect rent payments and manage maintenance requests from your tenants, and communicate with your tenants. It’s all about being on the same page with your tenants, you’re getting paid and making sure your home operates as you expect, making sure your tenants have a great renting experience. It solves the core functionality the landlord needs when it comes to renting their home and growing their portfolio from there. For roommates, it helps you share your reminders, shopping items, expenses, and anything you may want to exchange throughout your living together.

Jason: A lot of people listening, they might have AppFolio, or Buildium, or Propertyware, or Rent Manager or Rentec Direct, or one of this property management sort of back-office accounting solutions and some that might help with the maintenance request stuff. Some of them are okay, some of them a lot of our clients or people listening will use third party tools like Property Meld or Latchel. I’m really interested, and I haven’t heard of anything for roommates, so that’s pretty unique that you have something that helps facilitate roommates. Do you find that a lot of your target audience are running college housing or dealing with college housing situations?

Tyler: Yeah, that’s a really big segment of the people that we talk to, but it’s not entirely. Generally, it’s landlords with a bit of a smaller portfolio. The kind of people who probably know all the tenants by name, who would otherwise maybe be texting their tenants, having that kind of relationship with them. Basically, landlords who care about communication and especially landlords who care about actually just doing things that their tenants are going to appreciate. Because ultimately, for a lot of landlords, they recognize that the services that they can provide, the renting experience that they can provide for their tenants, is ultimately going to be reflected as their brand as a property manager, as a landlord. For landlords who want to invest in that, those are typically the ones that we see most invested in Roof.

Joáo: Yeah, totally but let me double down on what you said. I think there’s a lot to be said about the societal trend towards people moving in together, not for the sake of a family necessarily, but for the sake of economic efficiency. People are moving into urban areas, people are moving into college towns for school, and whatnot. Instead of living on the outskirts and pay cheaper, people try to live together and share spaces and live more cheaply. I bet a lot of landlords listening in here have rentals that they rent—not to single families—even though they may be single-family homes but actually to people who share a space as roommates, who may otherwise don’t really have a relationship with one another apart from being roommates who may have found each other on craigslist or some service.

What you’d probably run into as a landlord in those circumstances is you have to keep up a relationship with them. Normally, you have one head of the house, someone on the lease, or someone that you have their email, that you go to directly and expect them to convey the message to the rest of the house. That’s kind of a recipe for disaster when you talk about communication when you’re trying to rely on one person to communicate an idea or a circumstance to a whole household.

The core of our app revolves around sharing space and sharing space between people who all share the responsibility of the space. If you’re a landlord who finds himself in this puzzle of trying to manage roommates, it makes it a lot easier to reach out in one spot, allow roommates to split payments as they will as long as you get the full rent ship at the month and then give them, as Tyler had said, a great experience meanwhile.

There’s a lot to be said about that. I think we have a lot to grow to accommodate larger portfolios which we fully intend to do. But for the time being, it’s 100% focused on landlords who see the opportunity in creating a brand for themselves and experience for their tenants and solving problems through effective communication.

Jason: What are some of the challenges that people sharing space will run into so that we can paint a picture of how this app solves these problems? What are some of the problems?

Tyler: We could probably tape a whole podcast about that question.

Jason: Cool. Let’s paint a picture here.

Tyler: At the core of it all is communication. The problem basically is, how can you communicate with each other things that each other needs to be responsible for, things that need to be done. Some of that can be abstracted into things like, if you’re living together there’s going to be expenses that are shared, there’s going to be responsibilities that are shared, and purchases that are shared, items in their household that you might want to share responsibility for keeping in stock. Those things certainly tend to change a lot from household to household depending on just like what your house is like.

In designing Roof, I think we tried to create some tools that were specific enough to target the main needs of people but still general enough to be applicable to as many different types of households as possible. The things that we’ve targeted are: one, just splitting expenses, so being able to keep track of who’s paying for shared things whether it’s groceries or split bills like monthly expenses like utilities or…

Joao: Rent.

Tyler: …rent, yeah.

Joao: That’s kind of a holy grail of sharing space.

Tyler: Right, the holy grail. We included a shopping list feature to keep things in stock that might be shared. Things like trash bags and groceries. In our household, we use it to track things like olive oil, things that we share for cooking, kitchen supplies, that kind of thing. Also, there is the responsibility aspect that I mentioned. Being able to sort of offer some kind of recognition for saying like, “Oh, Joao, took out the trash. Joao cleaned the dishes. Joao swept the hallway.” Things like that, responsibilities that sort of affect everybody, that help everybody, that you want to offer some ability to track, but without getting too into the weeds of being like passive-aggressive like, “Come on. Do this.”

Joáo: Yeah, its responsibility kind of masked as reminders. So, “You have to take out the trash on Sundays.” You program your Roof app to schedule it between your roommates. So, one Sunday it’ll be using, “Jason take out the trash.” Then you know it’s your turn then next week time, “Tyler, take out the trash.” You can kind of all share the responsibility. Everyone has a roommate story. I think the roommate story, the core of them, stems from an imbalance of sharing. Maybe one person’s accustomed to doing everything and has that sense of responsibility and autonomy but they feel as though people around them aren’t keeping up or you’re on the opposite end where you feel as there’s someone in your house just does everything without you having to say anything, and without you having the opportunity to be involved.

All those are communication issues which I think is the backbone but still abstract. In order to make those tangible things like expenses, shopping, and reminders really kind of lay the foundation of the interactions. Rent payment is the thing you sign on the lease on together to be able to share, right, and we really see the opportunity there because no matter how many expenses you share throughout the month, usually they add up to less than your […] in the month. You can imagine creating a more comfortable splitting environment where at the end of the month, I may buy a handful of groceries, and a new piece of furniture, but when it comes time to pay rents that just means I’ll pay a little bit less and Tyler will pay a little bit more. You as landlord […] full amount, we’re even on our end, and all is well. That’s kind of our way of operating.

Jason: It’s interesting because really, there are so many different personality types out there. I don’t know if you’ve ever played around Myers Briggs, but in Myers Briggs, for example, you’ve got the ISFJ and the ESFJ personality types that are very much like givers, and they’re always serving people, doing stuff for other people, but they don’t want to ask. They’re just arguing, and they’re expecting people to reciprocate.

Joao: Totally.

Jason: They’re always let down because nobody gives as much as them. But their mindset is, “If I do this, people should just do it back, they should reciprocate.” A lot of other personality types, they’re focused on other things, they’re not focused on reality, they’re focused on ideas or code or whatever you guys might have been focused on. There’s this power play, and passive aggressiveness comes out, and challenges come out. It can get ugly. It’s simply because somebody didn’t communicate with somebody else. I can see how that would help. It probably could be used in families, let’s be honest.

Joáo: It’s not dissimilar from Slack for workplaces. When you have a team that needs to collaborate or to get something done, you’re going to have different personality types. Different people are more inclined to step in, and different people are more inclined to observe and take it in and then respond over time. But if you have the right organization of how you interact with one another, you have access to a whole group, you have access to individuals, you have access to services that come through and talk to you via this medium, you’re able to actually keep clarity over the whole situation and manage those personalities.

Roof, as a tool, is particularly useful for particular groups of people but it’s really hard, as you mentioned, to solve the problem holistically. I think it’s not terribly efficient to try to solve roommate ship. There exist roommates who already enjoy each other’s company, and they aren’t in this tug and pull battle. They just really could use a tool to basically make concrete their group and their place of interaction, and then through that means, you keep organized, but you’re not necessarily leaning on the app to build your relationships. I don’t know we’re going to build any relationship that doesn’t already exist, but we do have to step in and be a tool for people who are already managing themselves via a spreadsheet or via some other less efficient mechanism right.

Jason: Yeah, cool. Yeah, I like it. What else should people listening, know about Roof?

Joáo: I’m really proud of our team. I think that’s why I love working on the project is I think we’ve managed to surround ourselves with incredible people. I think people who use Roof see that in the form of how they interact with us, and how we enjoy interacting with them, how we make ourselves available. Our whole team, from me all the way to people working on sales, it’s a very small team. I don’t state people as there’s just a bunch of us, a handful of us with pretty particular responsibilities.

You have access to engineering, all the way to design, all the way to decision making, and we want your input. That’s how we kind of operate internally with […] one another. We consider the landlords who use us as investors. They’re investing in us by putting their portfolio onto Roof, by extracting value that we have to offer, and by wanting our company as a means to build their own company, that’s something I really care about. It sits tangent to the app itself, but I think it’s actually a massive part of what you’re getting with Roof is the team behind the project.

Tyler: I actually just want to second that because I think it’s something that, in my opinion, probably sets apart the company that we’re building compared to some similar service in the same industry. I tend to be the member of our team who talks to the people who are using Roof the most. If you got an email from Roof, it’s probably from me. It’s something that we benefit from tremendously, getting to talk straight to people who are using Roof and not just from a feedback perspective like, “Hey, how is this feature working for you? What’s something that you have in mind that could be working better?” It feels good to be able to hear the opinions of people have about how the app is working for them and any kind of conversation, really.

What I found is that the types of landlords I think who want to invest in Roof tend to be the types of landlords who are very much interested in being a part and building something better than what already exists in the market right now. By nature of that, we’re the type of people who are really eager to sort of get involved in the way that we want people to be involved which is, “Hey, like if you have an idea for something that we should be doing, tell us and reach out to us.” We maintain a Slack channel with some of the more involved users that we’re always trying to invite more people to. We maintain pretty regular e-mail communication with quite a few of our people who are using Roof. I think that benefits us as well as the people who use Roof a lot.

Joáo: Jason, I know you know for sure how interconnected a lot of property management org, and financial freedom hustlers are. People love interacting and inspiring one another to take risks, to make the move, to encourage and to have the support, and I think we’re an extension of that. We don’t sit side by side to the landlords knowing the real estate investor is actually going out and paying attention to the market and purchases, etc., where we feel like we’re very much part of that conversation.

If you’re expanding your portfolio, loop us in. We pay attention to so many blogs, from BiggerPockets to Instagram feeds of individuals who are, not only doing a hell of good work but also inspiring other people around them, in the same boat, maybe a little bit earlier on their careers to keep going. It’s very similar, as a small business owner to work with small business owners towards this common goal.

Jason: Very cool. Alright, I have feature requests, then, for you guys. I’m just kidding. Maybe these are on your road map, I don’t know, but this is how my brain works. I’m going down all these channels. One huge opportunity, it sounds like for guys, is in the property management space. All these property management software tools, they lack this roommate functionality that you’ve created, this communication platform.

Do you see the day that maybe you could somehow connect, or integrate with maybe Rent Manager, it could become sort of a strap on to AppFolio or Buildium or something like this to where if they have some college housing, they could set up the college housing people on this app and they could at least do the accounting. Because some property managers are using a third party tool just to collect rent payment like PayLease or something like that even though they have their own system. I think there might be a potential here for those that are doing college housing right now to use something like this, and they might have hundreds of doors.

Joáo: Sure, yeah. Absolutely. I think the question is kind of multifold. I think there are several avenues, an opportunity that could be pursued there. The idea that Roof is a side-by-side tool to PayLease or AppFolio is interesting. You can set up your entire portfolio on Roof, and choose to collect payments directly on Roof or just mark settlements. If you want to actually put in your accounting on Roof, we don’t yet have a full suite of graphs, charts, and really making your progressions known to you but not yet—that’s another avenue. We could just go on accounting side-by-side through our communication core and really offer the value of other platforms. Or if you want to use the Roof side-by-side to it, you can just use Roof as a ledger, but actually, collect your payments through another software and just do all your communication on Roof.

In which case, it’s interesting to entertain the idea of proper integration between the two because I think in essence, we are competing and we are going after a different market. I think a lot of those tools, AppFolio in particular, is loaded with features that a lot of smaller rental operators don’t need and it just overcomplicates the experience instead of ensuring it has a richer accounting feature. But oftentimes, too rich. It just gets in the way of the one report that we need, or the one piece of information that you actually come to over and over again.

Jason: It’s too cost prohibitive for the smaller investor.

Joáo: Too cost prohibitive. Absolutely. I’m unsure if a priority of ours would be to integrate. I think we would rather compete, to be honest, just because I think we see our market and our users as really valuing Roof as a strong competitor to those. I think it’s a massive market. As you said, property management investors, property investors, come in all types, they all have different motivations.

But I think the core of what you’re getting at is, how can we extract the juicy features from our competitors and make them a part of the Roof in the most elegant way possible, and that’s something that we’re incredibly in tune with, “How our competitors’ moving? What people are using?” Also, I don’t think we’re competitor-driven, I think we’re customer-driven 100%. I’d rather spend my time talking to people who are using our app and appreciating the core of the features. We want to stay […] with what we believe to be true about problem-solving and then say, “Yes, right. Cool. What kind of financial reports do you need? What kind of integration […] do you need?” Then working those into the app in an elegant way.

I think its value is to actually just build a feature and just throw it in another tab and just grow your tabs of different things you offer. Everything has to play with one another really well so that you actually create an experience that anyone can come into. From a person with one house and a couple of tenants to someone with 50 homes and hundreds of tenants and make the most of the platform. I’m more interested in that side of things—the post-integration bit.

Jason: Right. Well, if you’re open, in the future, I think there’s a whole target audience that could use this that have lots of college housing clients. Rent Manager has an open API, Buildium has been doing integrations with Property Meld and Happy Inspector and others, and so I think there’s a possibility there. AppFolio doesn’t generally play nice with others. Usually, some people are finding workarounds, but they’re still using third-party tools to do a lot of things.

This is how my brain works are is, I would imagine one of the biggest challenges that roommates have is they lose a roommate. I don’t know if this is some sort of future sort of idea, but I imagine this comes up a lot. They lose a roommate, they got to figure out how to pay rent, they need to find a roommate, and they want to make sure that they get the right fit. I don’t know if this is something that you guys plan to tackle or this is a problem that Roof helps with it at all.

Joáo: Yeah. I’ll let Tyler explain, but I just want to say that, we sit and throw around ideas every single night. The most frustrating piece is just sitting on just like ledgers of great ideas. We’re like, “We’ll get to those. We have to do this thing that’s in our face right now.”

Jason: How do you decide what comes first? How do you make the decision? Is it the noisiest customers or your biggest customers? As a software company, how do you decide which features to focus on, and which ones to throw away?

Joao: It’s a great question. It’s the hardest part of the job, right, of making sure everyone’s on the same page and has a shared belief of the direction we’re going in. Oftentimes, I find that short-term goals can make the most sense when everyone sees with the opportunity that exists one, two, three years on the line. They still have to sit down and execute for three months at a time in particular feature set or particular go-to-market strategy or something like that, keeping these chunks of time open for discussion. Then, once everyone feels good that the product, that the users, marketing and the sales align, to basically, ink it all, sit down, get to work, knock it out and then go through your evaluation phase and then repeat the process. It seems like the most productive way to go about it.

Obviously, I think as your cash flow increases, you’re able to grow your company then you can kind of bring more heads, more brains out of the team and start to see if you can scale more horizontally. For the time being, I personally love working on a small team where we each kind of know each other intimately, know how we work and share […]. It makes the decision making a little scarier because you have to pick a couple of things and do them, but you do them so well, I think. Whatever you choose to spend your time on, you just got to do the hell out of it and really believe that is the right way to go and then be truthful with yourself along the way if you need a correction.

Tyler: Speaking to the scope of how user feedback, and what some of our customers are interested in, speaking of how that fits into the picture of what do we build next, there’s certainly not any kind of rule for that. In fact, a lot of times, the two are sort of in odds with each other; the sort of things people would like to see us build versus the things we decide to build. Those are really tough decisions to make, especially when you have to make a decision and then respond to somebody in the email who’s saying, “I love your app. I can’t wait for you to build this.” Then I got to come in and say, “Well, actually, it’s going to be a couple of months before we can do that.”

A great example of that actually is right now, for the last couple of months, Joao and I have been invested in working on the new iOS and Android apps that we’ll be shipping soon. Add the expense of otherwise, started addressing some urgent feature there’s a couple of bugs that we’d love to be fixing in the current apps. Every single time something is brought to our attention where it’s like, “Hey, this would be really helpful to have right now.” We start to balance and say, “Okay. Well, do we take a couple of days away from this other project we’re working on to do this thing that will help now? Or do we just buckle down and continue to invest time in something that’s going to ultimately be an investment, and how well we’ll be able to scale in the future?”

The big reason that we’re rebuilding the apps in the first place, from a tech perspective, the new stack that we’ll be using to maintain those new apps will be a lot easier to maintain and so, adding a feature six months from now will take a lot of less effort than it would have taken now or a couple of months ago just because of how we’re rebuilding things. The short answer is that it’s really tough. Sometimes, one of the most frustrating things to deal with is having to tell people, “While you’re suggesting is great, and I wish I can give you that. We’ve got to make a tough decision and focus on something else right now.

Jason: I think every entrepreneur listening gets that. We all have situations in which we have our vision as an entrepreneur or as a business owner of what we want to do and accomplish, and then we have what our target audience is really screaming and begging for that we want to do. Every property manager probably has some sort of process they want to change or something they want to improve or something they’re dealing with. I think that’s the thing to realize is that the software that you’re developing or the business that you’re building, if you’re a property manager that’s listing, anything, it’s always a living, breathing thing, it’s never done.

Just like, as human beings, we’re never done. We’re all still in the oven, so to speak. There’s always going to be bugs, there’s always going to be tweaks, there’s always going to be changes—that’s just the nature of software. You release new features, there’s going to be little things, little nuances, and little things to change.

Over time, you build something that just gets better and sharper. Then sometimes you have to completely rebuild something. You’re like, “Okay. It’ll be better to start over and do this really well now that we’ve learned so much than to keep building on a scaffolding that was not as strong.” That’s just how it works. I think our own main program, our seed program, we’re on our third total revamp that we’ve done. I already have a whole list of old stuff I want to change, and add, and do—that’s just how my brain works.

Joáo: I think what’s really important though is the fact that you’ve learned over time. It’s not about always questioning, “Are you doing the right thing?” To me, it’s all about knowing you are doing the right thing. If we make a choice to build something, “Let’s build it. Let’s ship it.” There’s going to be corners that need tying up in a good sense but, “Let’s ship it. Let’s learn from it. Let’s move forward. Let’s put weight on it and then let’s see how far it can go until it stretches. Let’s let it stretch.” Let us not be afraid to let it stretch and feel comfortable like, “Hey, the work we did can hold that weight.” But at the same time, we have to be evaluating, “Alright. Cool.”

If we then want to add more people or scale our transactions a hundredfold, “Will the stretch break?” At that point, you have to make a decision, “Yes. Let’s go and do the remodel.” I think the analogy for a lot of real estate investors is the remodel where maybe you have a house and you have a really janky kitchen. The whole house is beautiful, but something about the kitchen is off. People living in the house, they know that they would rather have a nicer kitchen that’s going to take a long time. Meanwhile, you have a sink in the bathroom that’s a little loose, and you have just a tweak off in the garden or something. The tenant will be like, “I get it. Yeah, you need to fix the kitchen. Spend time there. I’ll deal with the sink and the little […].”

Jason: Meanwhile, I need a kitchen.

Joáo: Yeah. A big thing for us is our Android app currently is running our web app on mobile, so it works. You can do everything you need, but the experience, the actual motion, the feel of it doesn’t compare to what we built nearly iOS. We have a ton of people on Android who’s like, “Oh, I could use a new Roof experience in Android.” Meanwhile, a lot of people already in iOS or on the web are kind of hoping at more sophisticated problems. But we’re like, “Look, by building a native Android app, we can also be able to offer this experience to a ton more people.” Actually, […] of doing that, we’re now able to build for iPad, for desktop, new tablets, etc. It’s exciting.

Jason: Yeah, cool. I think it’s exciting to hear what you guys are doing. I think you’ve done something really unique in the roommate space. It sounds like to kind of solve some problems. You’ve probably, solved a lot of passive-aggressive issues, and some […] properties and created a lot more peace out there. It really sounds like this is software that creates a peaceful environment for all parties involved, including the landlords. To wrap this up, how can people find out more about Roof, and how can we get in touch?

Joáo: Our website is roof.io. That provides an overview of the features that we offer, the different sides of it, you can read about how roommates use Roof, how landlords can use Roof. There’s this little button that says ‘Extra’ which you click on, and we try to provide a lot of documentation to our accompany, it directs to the website also. You can go in there and find some more detailed information like FAQ and some guides for how to get started as a roommate or as a landlord or a renter. There’s a lot of information on there.

We also use Twitter to put out some updates as well as Instagram. We try to stay pretty up-to-date with that. There’s also our Facebook page. We’ll put some links to those wherever Jason thinks the best place to put some links. Reach out to us at team@roof.io—email address. Get directly in touch with us. We’ll schedule a phone call with you, see what’s up, see what’s on your mind, see if Roof is a right fit for you. We’re open to having a pretty open discussion. We’ve doubled a lot of users at this point, so we know kind of the ones that’s really just a […] value of what we offer them and those who are still in the edge of being the perfect fit for them. We’d be happy to kind of walk you through and making the right choice for you.

Lastly, it cost $2 a transaction to use Roof. You can assume that yourself as a landlord or you can pass it on to your tenants, in which in case, it’d be free for you. If you do choose to assume, whenever your tenants come to pay, we give a little shout out for you in the app saying, “Your landlord is covering it for you. They’re dope.” But if you want $20 of transaction fees for free, use a code 3875 DoorGrow, it’s a proprietary code just for the show, just for the audience here. You can get started, put some tenants there, try it out for a lease, you won’t pay or tenants won’t pay for about a year of that and see if it’s right for you.

Jason: The code one more time.

Joáo: Code is 3875 DoorGrow.

Jason: Okay, thanks for that. Those listening, property managers, that […] college housing or deal with shared housing situations, I’d be be curious to get their feedback and see how it works for them. That’d be pretty cool. I appreciate you guys coming on the show. Have you guys thought of starting a shared housing property owners’ community? Like a Facebook group or something. It sounds like you’ve got this going in your Slack channel.

Tyler: Speaking of Slack Channel, that would be another way to get in touch with us. Just scroll down to the bottom of the landlord’s page on the website, you can request to join there. Creating a community like that, it’s not something that I think we have plans for.

Jason: It’s cool when you get them together, man. We’ve got our DoorGrow Club Facebook group, and you get these people together, and they start sharing ideas, helping each other, and the momentum is just awesome. I haven’t heard of anything in the shared housing sort of space, this idea of having a property that is shared and this type of owners. College housing or whatever it might be, a cool little community out there, I guess. Anyway, check these guys out. Get into their Slack channel. Go to roof.io. I appreciate you guys coming on the show and excited to see what you guys do over the next few years here.

Joáo: Thanks, Jason. Thank you for having us. It was a lot of fun.

Jason: Alright. For those of you who are watching, make sure you get into our Facebook group, our community, which is doorgrowclub.com. You can get to that, it will redirect. If you are watching this on YouTube, make sure you like and subscribe so that you get these videos. We release the videos on YouTube before we release them to iTunes.

If you’re listening in iTunes, make sure you go to our YouTube channel, it’s youtube.com/doorgrow, and click the red subscribe button there. Click the subscribe button and get subscribe and start getting notifications usually on your browser when we release or drop new videos. You can get this information and see some of these people instead of just listening. Until next time everybody. To our mutual growth. I hope you have a fantastic day and week.

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