Property Management Leak Assessment
A property management leak assessment checks the six places owners drop off between finding you and signing: your brand, reviews, website, pricing, offer and sales process. DoorGrow's free version reviews your homepage and shows where you may be losing owner opportunities in about 60 seconds.
Free. No login. Results in about 60 seconds.
What the leak assessment checks
Owners judge your company on six things before they ever sign. The assessment looks at each one.
1. Positioning (Branding)
Is your name and market position memorable, or does it blend in with every other PM company?
2. Perception (Reviews)
What do Google and other review sites tell an owner about whether to trust you?
3. Presence (Website)
Does your homepage turn an owner into a lead, or just tell them you exist?
4. Pricing
Are you priced for the owners you want, or only for the cheapest ones?
5. Purpose (Product)
What are owners really buying from you, and does your company make that clear?
6. Pitch (Sales)
Does your sales process close the owners who reach out?
The tool scores the first four from public information. Purpose and Pitch depend on how you sell, so they get scored with you on a call.
Why check for leaks before buying more leads
If owners are dropping off before they sign, more leads just means paying for more owners to lose. Every leak raises what each new door costs you.
Fix trust first. Then every lead source you add, from referrals to property management leads you pay for, has a better shot at turning into a signed agreement.
Want the full picture of lead sources? Read how to get property management leads.
How the assessment works
- Enter your homepage URL.
- The assessment reviews your public site and reputation signals across the six leaks.
- Unlock your personalized report with your contact details.
- Optional: book a call to walk through it with the DoorGrow team.
Results are an estimate based on public information. They're a starting point for a conversation, not a guarantee of results.
What to do with your results
Fix it yourself. Start with the leak that scored worst. Our guides on property management marketing strategies and how to grow a property management business walk through the fixes.
Get help. Rapid Revamp is DoorGrow's 90-day program that works through all six leaks in 2-week sprints. Learn about Rapid Revamp.
Who built this
Built by DoorGrow, the world leaders in property management growth, helping PM owners grow for nearly two decades.
Jason Hull, Founder & CEO of DoorGrow
Frequently asked questions
Why isn't my property management company growing?
Usually it isn't a lead shortage. Owners find you, then drop off at one of six trust leaks: your brand, reviews, website, pricing, offer or sales process. A lead who hits a leak usually just goes quiet. The free leak assessment shows where yours may be, so you know what to fix first.
Is there a free tool to audit my property management website?
Yes. DoorGrow's property management leak assessment is free and needs no login. Enter your homepage URL and in about 60 seconds it reviews your website, branding, reviews and pricing from public information. Your offer and sales process get scored with you on a call.
What is a property management leak?
A leak is any point where an interested owner loses trust in your company and doesn't sign. It can be a forgettable brand, thin or unanswered reviews, a website that doesn't build trust, pricing that attracts only price shoppers, an unclear offer, or a first call that feels like a pitch.
Should I buy more property management leads or fix my website first?
Check your leaks first. If owners drop off before they sign, more leads means paying for more owners to lose. Fix the biggest leaks, then add lead sources. Our guide to property management leads covers which sources to add next.
How accurate is the leak assessment?
It's an estimate based on public information, like your website and reviews. Use it to decide what to look at first, not as a prediction of what will happen. Your offer and sales process can't be judged from the outside, so those get scored with you on a call.
What happens after I get my results?
You can use the report on your own to fix the leaks it flags. Or you can book a call, and the DoorGrow team will walk through it with you. We'll ask a few questions, and if we can help, we'll set up a time to map it out. There's no obligation.
How is this different from the PM Growth Leak Audit?
The leak assessment is a free, automated check of your company's public trust signals that takes about 60 seconds. The PM Growth Leak Audit is a separate, paid one-on-one program with the DoorGrow team. This page is the free tool.
Will fixing my leaks get me more doors?
There's no promise. Individual results vary by market, effort and starting point. Fixing leaks is built to help more of the owners who find you actually sign. Track your owner inquiries and your consult-to-signed rate before and after, so you can see what changed.
See where you're leaking owners. Run the free assessment.
Already talking to DoorGrow? Book a call