Property Management Marketing

Ever wondered what it really means to be a property manager? Most people have a general idea of what it means to handle property management, but the truth is, it’s so much more than just collecting rent or handling repairs—property managers are the ones who keep tenants happy, ensure properties stay in top condition, and…

A potential client is looking for property management solutions locally. What’s the first thing they do? They Google you. An online property management presence—in other words, your website—is vitally important if you want to build and maintain a healthy business. If your website isn’t dialed in, there are no two ways about it: you’re leaving…

If you’re already in residential property sales, you may be asking how can a real estate agent be a property manager—the good news is, this transition might be easier than you think. Transitioning from real estate sales to property management gives you the chance to secure a steady income stream, while also building long-term client…

For most property managers, adding doors and growing revenue go hand in hand. In some specific cases, however, the opposite can be true. Yes, removing the wrong doors from your portfolio can actually increase your revenue. Nobody likes to fire a client, but when push comes to shove, it’s important to make decisions that set…

First impressions matter—especially in property management. When property owners or tenants receive an email from your business, what’s the first thing they see? Your email address. If you’re using a generic address like Gmail or Outlook, you could be unintentionally signaling that your operation isn’t as professional or established as it truly is. A branded…

When it comes to building your website, every business owner faces a serious conundrum: should you go with a property management website template or invest in a custom design? Here’s the deal – a template is quick, easy, and budget-friendly. You’ll get a site up in record time, and it’ll probably look decent. But will…

If you’re serious about growing your company, then it’s time to get laser-focused on one thing: your property management marketing plan. Whether you’re building a new company from the ground up or you’re trying to grow and scale your existing business, your marketing strategy is the blueprint that drives growth, attracts quality leads, and sets…

Resident benefits packages have become all the rage in the past few years. These packages offer your tenants incredible benefits like maintenance concierge services, renter’s insurance, credit reporting, and more, all bundled into one simple package. Resident benefits packages aren’t just about “extras”; they’re a strategic tool for increasing tenant satisfaction and reducing turnover. Even…